Adams Blue introduced

• Adams follows Red up with Blue family
• It has been designed for the higher handicapper
• Features new ‘Easy Launch System’ helping get the ball in the air

Following on from the launch of the Red hybrid, Adams has decided to be colourful once again with the announcement of the Adams Blue line of clubs.

Featuring a driver, fairway wood, hybrid and combination iron set, Adams Blue has been created to help you get the ball in the air more easily and more consistently.

Both an aesthetically-pleasing and confidence-inspiring line-up, Adams’ new Easy Launch System features heavily in this line of products. It includes Adams’ renowned Velocity Slot Technology on the sole of the clubs, which allows the clubface to flex more and gives more consistent ball speed at impact. This leads to improved distance and accuracy for a wide range of golfers.

It also features a low, back centre of gravity in all of the metalwoods and irons in the Blue family. This works to create a higher launch, more spin and more airtime on shots.

Adams has combined its Easy Launch System with an internal draw bias and an inviting look at address to create a line of clubs that makes the game more fun and less intimidating to play.

“Quite simply, Adams Blue is engineered to help golfers hit higher, straighter shots more consistently,” said Brian Bazzel, senior director of product creation. “Through a sophisticated, simple design, Blue matches an aesthetically-pleasing look with proven performance technologies to make the game more fun for more golfers.”

Adams Blue – pricing, shafts and availability

The full Blue family will be available from April 3 with all metalwoods featuring a 55g Aldila SlimTech shaft.

The Blue driver will be available in three different lofts (9.5º, 10.5º and 12º) with and an RRP of £199. The Blue fairway wood is also offered in three lofts (15º, 19º and 22º) with an RRP of £149, while Blue hybrid is available in four lofts (19, 21º, 23º and 25º) with an RRP of £129.

Finally, the Adams Blue irons will be sold as either a combination set including a 3 and 4 hybrid along with a 5-iron through pitching wedge with a RRP of £599 for steel and £699 for graphite. They will also be available as just iron sets (5-PW) priced at £399 for steel and £499 for graphite.

For more information, log-on to adamsgolf.com