Adams Red Hybrid unveiled

Adams Golf has a brand new attitude for 2015 and its first product launch of the year, the Adams Red hybrid, has already received critical acclaim by achieving the prestigious gold medal in Golf Digest’s annual Hot List.

Described by Adams as ‘the benchmark product’ in its stable, Red is designed for players of all abilities and offers an appealing, confidence-inspiring shape with proven performance.

Incorporating several new advancements into the great looking head shape, it’s designed to help you hit better shots more consistently. Already boasting the No.1 hybrid on the PGA Tour since 2008, Adams engineers have found new ways to innovate in the hybrid category using tour player feedback.

 “I was blown away seeing and hitting it for the first time” – Brian Bazzel, senior director of product creation

Instead of distance, the focus was placed on versatility, utilising a smaller 95cc head that can make a wider variety of shots easier to hit from all conditions.

Red also features Adams’ patented upside-down head design, creating a lower centre of gravity that promotes easier launch, increased playability and increased confidence.

Adams’ has also installed its Velocity Slot Technology on the sole and Ghost Slot Technology on the crown to keep ball speed fast, even when you don’t hit the centre of the face.

Those wanting to shape their shots can also take advantage of the three transferrable weights on the sole – one 25g and two 2g – that can be used to promote the flight that works best for you.

“Adams Red is golf’s next great hybrid from our company,” said Brian Bazzel, senior director of product creation. “To be able to pack so much into such a beautiful shape and deliver performance, I was blown away seeing and hitting it for the first time. After seeing Red in testing with players of varying ability, we’re confident it will resonate not only with amateurs, but also meet and exceed expectations for the best players in the world.”

Adams Red hybrid – pricing and availability

The Adams Red hybrid will be available in five different lofts – 16°, 18°, 20°, 23° & 26° – and will retail on April 3 with an RRP of £169. For more information, log-on to adamsgolf.eu