Bunkered all your golfing needs

Loro Piana: The new name at the Ryder Cup

2016 09 Loro Piana 1

Next week’s Ryder Cup won’t just mark the debut of six new faces on the European team, it will also be a first appearance in the match for Loro Piana.

The Italian clothing brand will kit out Darren Clarke’s side, taking over from Glenmuir as the ‘official supplier’ to the European team for the next two matches. Glenmuir had clothed the team for 14 successive matches stretching back to 1987 before the association came to what the Glenmuir MD Mikhel Ruia described as ‘a natural end’ following the 2014 match at Gleneagles, just 60 miles from the company’s Lanark base.

That left the door ajar for a new clothing supplier, with Loro Piana announced as Glenmuir’s successor ahead of the French Open this summer.

Loro Piana 2 Loro Piana's Antoine Arnault, European Ryder Cup captain Darren Clarke, and Pascal Grizot, president of Ryder Cup France, unveiling Loro Piana as Europe's new official clothing supplier earlier this summer

Based in the Sesia Valley in the Piedmont region of north-west Italy, at the foot of the Alps, Loro Piana was founded on April 4, 1924, by Pietro Loro Piana. It remained a family-run business until 2013 when it became part of the French multi-national luxury goods conglomerate, LVMH, headquartered in Paris.

All of its clothing is made in Italy from ‘the best and finest raw materials in the world… and clearly express the timelessness and understated elegance of a certain Italian lifestyle’.

If you’re wondering why you haven’t heard of the brand before now, it’s probably because it hasn’t got that large a profile in the golfing world, certainly not compared with the likes of Nike, adidas and Under Armour, or even the likes of Ralph Lauren or Hugo Boss.

All that, though, could change with next week’s Ryder Cup match at Hazeltine.
Loro Piana 3

Speaking to bunkered.co.uk, company chairman Antoine Arnault said: “We already produce a line of golf clothing and accessories for leisure time, but this collaboration with the Ryder Cup’s European team is exciting.

“We decided to marry our profound knowledge of technical fabrics with something that looks fresh and stylish on the course - without relinquishing Loro Piana’s signature exceptional quality, of course!”

Negotiations for Loro Piana to replace Glenmuir began in July 2015 before the company got the ‘green light’ that September. It subsequently set to work on designs for the team, which were finalised at the start of this year.

Loro Piana 4

“Supplying the European team as a whole is very important to us,” added Arnault. “We are all about that team spirit mentality, the singular involvement of all parts moving together.”

He added that European captain Darren Clarke had been very involved in the design of his team’s outfits. “He was extremely clear from the very beginning on what he wanted,” said Arnault. “Something clean, beautiful and very Italian.”

The company plans to roll out a range of clothing developed from its Ryder Cup line at the beginning of 2017. “All of our styles are classically elegant, all tone on tone, yet also waterproof and wind resistant,” added Arnault. “The quest for beauty and uncompromising quality through excellent craftsmanship has also been our philosophy.

“We target golfers that appreciate and recognise our quality. Our excellence is all in the details. All in all, these are quite different from golf items normally available on the market.”

Loro Piana: Find out more

For more information on Loro Piana – the new official clothing supplier to the European Ryder Cup team – log-on to loropiana.com


Golf News

Brandel Chamblee raises Rory McIlroy concerns
Rory McIlroy

By bunkered.co.uk

4 players to watch at the Honda Classic
Honda Classic

By Martin Inglis

Golf ball rollback: Get ready for the fight of the century

By Bryce Ritchie

Kevin Pietersen calls out Kevin Na AGAIN!
Kevin Pietersen

By bunkered.co.uk

Padraig Harrington jumps to defence of rowdy golf fans
Padraig Harrington

By Michael McEwan

Other Top Stories

Ranked: Top 20 PGA Tour earners who've never won a PGA Tour event
PGA Tour

By bunkered.co.uk

Colombian am Julio Bell cards 93-105 on Web.com Tour
Julio Bell

By Michael McEwan

Women golfers get a raw deal - Goya
Henni Goya

By bunkered.co.uk

Jack Nicklaus stepping back from his golf companies
Jack Nicklaus

By Michael McEwan

New Scottish Golf chief executive announced
Scottish Golf

By Michael McEwan

Watch Denis Pugh Lessons See all videos right arrow

play button
The correct posture is the key to consistency
play button
Make your swing arc wider
play button
Maintaining your posture
play button
Releasing the clubhead
See all videos right arrow

Join our community
subscribe to our newsletters below