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  • TaylorMade launched the M1 driver last night
  • 2015 PGA Champ Jason Day was in attendance
  • CEO David Abeles says it will be No.1 driver on tour from next week
TaylorMade M1

TaylorMade unveiled the new M1 driver overnight with all of the excitement and glamour you would expect from the No.1 driver brand in the game.

Not only was it a big launch, it was a big moment for TaylorMade, too, as it looks to move its driver offering to the next level with the first ‘unmetalwood’. Here’s our social media recap of what happened in Connecticut last night.

TaylorMade CEO David Abeles builds up the atmosphere amongst the crowd of media, customers, sales agents, TaylorMade staff and tour pros.

TaylorMade Social Media launch 1

The big reveal…

Big reveal.

Justin Rose is a fan!

TaylorMade social media launch 2

Jason Day is too, and the 2015 PGA Champ was in the house to tell is just how much he likes M1.

In fact, all of TaylorMade’s tour pros are fans. Cue Jason, Justin, Dustin, Sergio, Stevie G, Jamie Donaldson and more.

The new TaylorMade PSi irons were unveiled as well. Here’s the full line-up courtesy of Steven Bowditch.

TaylorMade M1 in bunkered

Be sure to check out a issue 143 of bunkered for the full lowdown on the TaylorMade M1 and the Psi irons.

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