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TaylorMade Tour Preferred balls

2014 02 Taylor Made Tour Preferred

TaylorMade has released two new tour-level golf balls to succeed the popular Lethal model from 2013, and says offer complete tee-to-green performance.


After spending a decade prototyping and testing with the world’s best players, TaylorMade firmly believe the new Tour Preferred franchise – featuring Tour Preferred and Tour Preferred X - is the best performing ball it has ever created. It anticipates that 8-% of its Tour players will gravitate to this model as they look for controlled iron spin and a more penetrating ball flight.

“Golf ball innovation doesn’t just happen overnight. Rather, it is a series of on-going conversations with our tour players,” said Dean Snell, TaylorMade’s vice-president of golf ball R&D.

“These conversations have led to the introduction of breakthrough technologies including low drag aerodynamics for ultimate wind resistance, a five-layer construction for superior control throughout the club set and now our softest and most durable cover.”



The newest technology to feature is TaylorMade’s Soft Tech, its softest and most durable cover to date. The new cover gives an even softer feel around the greens than any of its predecessors.

Both balls feature a REACT Core for greater ball speed on all shots and increased distance. They also have a Spin Mantle that has been designed to give consistent spin rates throughout every club in the bag.
“Golf ball innovation doesn’t just happen overnight. Rather, it is a series of on-going conversations with our tour players,” said Dean Snell, TaylorMade’s vice-president of golf ball R&D.

What separates Tour Preferred and the Tour Preferred X from each other is spin. The Tour Preferred is designed for players who want to get more spin in the mid-to-long irons shots. The additional spin will also promote a higher trajectory on approach shots.

Tour Preferred X maintains the same spin and trajectory into the green as its predecessor, the Lethal. Unlike Lethal, Tour Preferred X promotes better green side control because of its new Soft Tech cover.


TaylorMade Tour Preferred golf ball - availability


Tour Preferred and Tour Preferred X will be available at retail on March 1 at an RRP of £44.99 per dozen. For more information, visit taylormadegolf.co.uk.

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