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Only the Trump Organisation could open a new golf course in such fashion. Bordering on the hilarious at times, this was a press launch like no other.

King Robert the Bruce made his grand entrance in front of invited guests and media by slowly walking from beneath the back of the new eighth green – flanked by his pals dressed in medieval get-up – up to the front, taking centre stage with his sizeable sword. He then stood there, somewhat awkwardly, waiting for something to happen. Much like the rest of us.

It was weird. It was funny. It was typically Trump. But it somehow worked.

Eric Trump, son of President Trump and currently running the business whilst his father deals with other matters, said his team had successfully “made Turnberry great again”.

He’s not wrong. Regardless of how wacky this unveiling of a new golf course was, you cannot deny the mark the Trump Organisation has made on this particular golf resort in Scotland.


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Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered

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