Sky Sports loses rights to PGA Championship

Pgachampionship

Sky Sports has lost the rights to next month's PGA Championship, according to a report in the Guardian.

The report comes just days after Sky announced its own dedicated golf channel and signals a step backwards after becoming the prime UK broadcaster of the Open - and thus all four majors - in 2016.

It marks the end of a ten-year deal it had with the PGA of America - who it is understood  want to pursue a new broadcast model - which is likely to involve a greater shift towards social media. It also means that, at the moment, the championship will not feature on UK TV at all.

“We had a good partnership with Sky but the 2017 US PGA Championship will not be on Sky,” the PGA of America’s chief commercial officer, Jeff Price, told the Guardian

“It was a multi-year deal that was up. Ultimately one of the key things for us is scale of distribution and obviously with all the new platforms that consumers are engaging with, we want to make sure we reach all of them.”

Golf will be one of ten Sky Sports channels offering the live sport, with dedicated channels also for the Premier League, Football, Cricket and Formula One.

Golf News

Ryder Cup captains outline social media policy for this week
Win a TaylorMade M4 with bunkered THIS WEEK!
How to make bunkered Fantasy Golf points at the Ryder Cup
Twitter goes into meltdown after Tiger Woods win
IN PICS - How Tiger Woods completed one of sport's greatest comebacks

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Get the ball in the air
Watch
play button
Open up your left foot to get through the ball
Watch
play button
Maintaining a strong dynamic loft at impact
Watch
play button
How to improve your takeaway
Callaway
See all videos right arrow