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Welcome to this week’s Social Eyes! Yesterday, golf was put out there on Instagram to more than 50m people from just ONE account. The reason: reality star/model Kendall Jenner.

On the roof of a snow-topped building and wearing snow boots, the 20-year-old smashed a driver, with the caption of the picture simply saying, ‘FORE’.

FORE

A photo posted by Kendall Jenner (@kendalljenner) on Mar 1, 2016 at 8:03am PST

For the record, she’s the ninth most followed Instagram account with 50.5m. To put that into context, Rory McIlroy has 890k, Jordan Spieth has 728k, while Tiger Woods has a mere 430k.

Staying with Instagram, Jack Nicklaus and Rickie Fowler both enjoyed the US Ryder Cup team bonding dinner last week. What was for dessert? Of course, Jack’s own ice cream…

No better way to finish off a night with some friends, like @rickiefowler and other @rydercupusa team hopefuls, than with a few scoops of Jack Nicklaus Ice Cream. #rydercup #teamusa #rydercup2016 #golffreezesover #rickiefowler #jacknicklaus #goldenbear

A photo posted by Jack Nicklaus (@jacknicklaus) on Feb 26, 2016 at 9:07am PST

It’s ‘inevitable’ Fowler will win a major, said Phil Mickelson last week. And you guys out there certainly agree – with 68% of you believing that it will happen this year. No pressure, Rickie!

Will Rickie Fowler win a major in 2016?

— Bunkered Golf Mag (@BunkeredOnline) February 25, 2016

Rickie finished sixth last week at the Honda Classic, an event which brought out some priceless reactions from tour pros after falling victim to the notorious Bear Trap.

Here’s Smylie Kaufman…

The Bear Trap claimed Smylie Kaufman's ball and his club. SNAP #golf #golfer #golfing #honda #classic #palm #beach #garden #cool #fail #splash #water #hazard #instadaily #instagood #instacool #instavid #video #like #likethis #instagram #pro #pga #tour #snap #club #iron #clubupgolf #smile

A video posted by @clubupgolf on Feb 28, 2016 at 12:53pm PST

PGA Tour rookie Kaufman offered this apology for his actions…

Well the Bear Trap got the best of me yesterday. Embarrassed by my actions and will never let it happen again. Excited for Doral this week.

— Smylie Kaufman (@SmylieKaufman10) February 29, 2016

But Shane Lowry, who was caught on TV saying a couple of f-bombs, was rather less apologetic…

So I said a bad word…. Shoot me!

— Shane Lowry (@ShaneLowryGolf) February 28, 2016

After a fourth-placed finish at the Perth International, Peter Uihlein has been embracing life Down Under, posing for pics with kangaroos and this latest video of him throwing a boomerang.

As the European Tour put it nicely, his effort was the equivalent of hitting a par-5 in two and three-putting for par!

Got this boomerang thing on point except for the whole catching part.. @chelseagatestv

A video posted by Peter Uihlein (@peteruihlein) on Feb 29, 2016 at 9:19pm PST

And finally…

Snow fell in some parts of Scotland on Tuesday night and, although it’s a nuisance to courses, it doesn’t half produce some stunning pictures…