How did the Titleist Pro V1 get its name?

Titleist Pro V1 Main1

In golf, there are few ‘brands within a brand’ to rival the Titleist Pro V1.

Think about it. When you ask your playing partner what ball they’re playing, they never say ‘Titleist Pro V1’, do they? It’s just ‘Pro V1’. That’s umbrella branding at its finest.

But how, exactly, did the good folks at Titleist come up with the name for their groundbreaking, game-changing ball? What’s the significance of the ‘Pro’, the ‘V’ or even the ‘1’? What does it all mean?

Well, according to Bill Morgan, the Senior Vice President for Titleist Golf Ball R&D, it doesn’t really mean anything and, instead, happened out of necessity rather than by design.

FIRST LOOK - The Titleist Tour Soft golf ball, new for 2018

“We didn't know what to call it,” Morgan is on record as saying. “The leading tour-played ball at the time was the Titleist Professional. We were coming up to the USGA deadline for getting balls on the conforming list, so I just put an interim stamp on for submission and I figured we would work out what to officially call it later.

“I wrote Pro for Professional, V for the ‘Veneer Project’ that it was called in R&D, and the number 1. I absolutely thought we would change the name but the players said they loved it - so it stuck.”

There you have it: simple but effective.

Golf News

Justin Thomas reveals how he gets under Tiger’s skin
The full teams & contenders for the 2018 World Cup of Golf
Catriona Matthew reveals third Solheim Cup vice-captain
Off to Abu Dhabi! bunkered Fantasy Golf '18 champion is crowned
Rory McIlroy mulls over year in reflective Instagram post

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
Review: Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick tips with Denis Pugh and Peter Barber See all videos right arrow

play button
Good balance is key to more consistency
Callaway
play button
Load up the right side for more power
Watch
play button
Denis Pugh gives pro Stephen McCarthy a whirlwind lesson
Watch
play button
Make your swing arc wider
Watch
See all videos right arrow