VisitScotland launch ad campaign

VisitScotland has released a new video starring European Ryder Cup captain Paul McGinley as the push to promote next year’s Ryder Cup at Gleneagles builds momentum.

The video is part of a £5.3million campaign, which launched today, and one of four new adverts entitled Scotland’s Brilliant Moments. The advert has been directed by Richard Oliver, who has worked on a number of big brand campaigns, most recently Road Safety Scotland, starring David Coulthard.

The ad sees a number of Scots reading a line from a specially penned poem, against a backdrop of dramatic Scottish locations, including Speyside, Portsoy, Orkney, Gleneagles, Blairgowrie, Glasgow and Edinburgh with McGinley delivering a stirring final line as a surprise element.

VisitScotland ad – watch it now! 

McGinley features in the adverts alongside young golfer Lewis Breslin from Fereneze GC, host venue of the Junior Ryder Cup, and Elijah Nathan, chef at The Gleneagles Hotel.

It is a privilege to be Ryder Cup captain anywhere in the world but to do so in Scotland, the Home of Golf, makes it that little bit more special – Paul McGinley

“It is a privilege to be Ryder Cup captain anywhere in the world but to do so in Scotland, the Home of Golf, makes it that little bit more special and I was delighted to appear in this advert to represent The Ryder Cup among the other great events taking place in 2014,” said McGinley.

“It was fantastic to see so many golfers taking part, especially young Lewis from Blairgowrie, and also to see how Scotland is embracing The Ryder Cup. The atmosphere is going to be terrific come September next year and leading the team at Gleneagles will definitely be one of my brilliant moments.”

Mike Cantlay, chairman of VisitScotland, said: “Scotland in 2014 will be full of brilliant moments and the 2014 Ryder Cup at Gleneagles will undoubtedly deliver many of these. We are indebted to Paul McGinley for sparing his time to be part of our campaign and to help show the world the kind of welcome they can expect in Scotland next year and beyond.”

There will be four adverts – a 30 second ‘master’ with Sir Chris Hoy delivering the final line, and three others, for Homecoming 2014, the Commonwealth Games and the Ryder Cup.

VisitScotland – #brilliantmoments

As part of the campaign VisitScotland is asking viewers to post images or videos of their own Brilliant Moments in Scotland. Get involved at facebook.com/visitscotland or by using the hashtag #brilliantmoments on Twitter.

Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered