Personal Details
1. What is your name?
2. What is your address?
3. What age are you?
Under 18
34 - 45
19 - 24
45 - 54
25 - 34
55 +
4. Are you male or female?
Male
Female
5. What is your annual household income?
Less than £25k
£56 k - £65 k
£26 k - £ 35k
£66 k - £75 k
£36 k - £45 k
Over £75 k
£46 k- £55 k
6. What is your email address?
7. What is your marital status?
Golfing Habits
8. How long have you played golf? (years)
1
10 - 14
2 - 5
15 - 19
6 - 9
20+
9a. Are you a member of a club?
Yes
No
9b. If yes, how long have you been a member? (years)
1
10 - 14
2 - 5
15 - 19
6 - 9
20+
10. How much is your annual subscription?
Under £200
Between £600 - £800
Between £200 - £300
Over £800
Between £300 - £400
N/A
Between £400 - £600
11a. Did you pay a joining fee?
Yes
No
N/A
11b. If yes, how much did you pay?
Under £200
Between £600 - £800
Between £200 - £300
Over £800
Between £300 - £400
N/A
Between £400 - £600
12a. Do you have a handicap?
Yes
No
12b. If yes, is it a club or society handicap?
Club
Society
12c. If you have one, what is your handicap?
0 - 4
20 - 24
5 - 9
25 - 29
10 - 14
30 - 35
15 - 19
36+
13. How often do you play during the summer season?
Three times a week or more
Once a month
Twice a week
Twice a month
Once a week
Three times a month or more
14a. Do you play golf during the winter months?
Yes
No
14b. If no, why not?
Too cold
Courses not in good condition
Course closed
Too busy
Nobody to play with
15. If you are a club member, do you participate in club medals?
Yes
No
Not a club member
16. If you are a club member, do you participate in club championships?
Yes
No
Not a club member
17. Have you ever won a club tournament?
Yes
No
18. How often do you play other golf courses?
1-5 times a year
13-20 times a year
6-12 times a year
20+ times a year
19. How often do you book accommodation when you are playing golf in Scotland at a course other than your own?
1-5 times a year
13-20 times a year
6-12 times a year
20+ times a year
20a. Have you ever used Green Fee Savers?
Yes
No
20b. If yes, how often?
Once a month
Twice a month
Three times a month or more
20c. If no, why not?
21. What is the most you would pay for a round of golf in the UK?
Less than £50
£151 - £200
£51 - £100
£200+
£101 - £150
22. Does your employer offer golf days?
Yes
No
23. Have you ever attended a professional event as a corporate guest?
Yes
No
24. Have you ever attended a professional event as a spectator?
Yes
No
25. Have you ever attended an amateur event as a spectator?
Yes
No
26a. Do you and your friends have group outings?
Yes
No
26b. If yes, how often?
Once a month
Twice a year
Once a year
More than twice a year
27. How often do you play golf abroad?
Never
Twice a year
Once a year
More than twice a year
28a. Are you a member of a golf society?
Yes
No
28b. If yes, what is the name of your golf society?
28c. If yes, how often does your society have golf outings?
Once a year
Three times a year
Twice a year
More than three times a year
29. How long do you spend practising per week?
I don’t practice
1 hour
20 mins
1-2 hours
30 mins
2+ hours
45 mins
30. Which aspect of your golf game would you most like to improve?
Distance
Long game
Accuracy
Physical fitness
Course management
Mental game
Short game
Other:
31. Do you ever visit a driving range?
Yes
No
32. Do you take lessons?
Yes
No
33a. Do you take lessons from your local club pro?
Yes
No
33b. If no, why not?
Can’t afford it
Don’t see the potential benefits
Too busy
Not interested in taking lessons
Buying Habits
34. When was the last time you bought golf equipment?
Last month
Approx 18 months ago
Approx 6 months ago
Approx two years ago
Approx 9 months ago
Approx five years ago
Approx 12 months ago
Approx ten years ago
35. What is the main deciding factor for you when buying equipment?
Price
Good review in golf press
Quality
Ease of purchase
Word of mouth
Other:
36. What make of driver do you play?
Callaway
Nicklaus Golf
Titleist
Ram
Ping
Vega Golf
Cobra
John Letters
Wilson Staff
Forgan
Cleveland
Ben Hogan
TaylorMade
Slazenger
Mizuno
Donay
Nike
Kane Golf
Yonex
Snake Eyes
Srixon
Adams Golf
Ben Sayers
MacGregor Golf
Benross
Other:
Prestige Golf
37. What brand of irons do you play?
Callaway
Nicklaus Golf
Titleist
Ram
Ping
Vega Golf
Cobra
John Letters
Wilson Staff
Forgan
Cleveland
Ben Hogan
TaylorMade
Slazenger
Mizuno
Donay
Nike
Kane Golf
Yonex
Snake Eyes
Srixon
Adams Golf
Ben Sayers
MacGregor Golf
Benross
Other:
Prestige Golf
38a. Have you ever been custom fitted?
Yes
No
38b. If no, why not?
Don’t see the benefit
I don’t need to be fitted
It’s too expensive
I’m quite happy with my current clubs
Don’t understand custom fitting
I’m too busy
39. What brand of ball do you play?
Titleist
Ben Hogan
Callaway
Pinnacle
Wilson Staff
Maxfli
TaylorMade
Bridgestone
Nike
Other:
Srixon
40. Do you put an ID mark on your ball?
Yes
No
41. How often do you buy a glove?
Every week
Every six months
Twice a month
When my current glove is looking tired
42. What make of shoes do you wear?
FootJoy
Adidas
Ecco
Stuburt
Nike
Forgan
Callaway
Other:
43. Do you use a range finder or GPS?
Yes
No
44. Do you ever use golf aids?
Yes
No
45. What part of your golf game are you most likely to spend more money on?
Clubs
Apparel
Shoes
Golf aids
Balls
Golf accessories
46. Where do you buy the majority of your golf equipment?
Club pro
Lowest-priced outlet
Internet
47a. Have you ever bought golf equipment from the internet?
Yes
No
47b. If yes, how much did you spend?
Under £50
Over £200
Under £100
Over £300
Approx £150
Over £500
47c. When was the last time you bought golf equipment from the internet?
Last month
Approx 18 months ago
Approx 6 months ago
Approx 2 years ago
Approx 9 months ago
Approx five years ago
Approx 1 year ago
47d. If no, why not?
I don’t trust buying online
Buying online is too expensive
I don’t know what site to visit
I want to try before I buy
I’d rather buy from my local pro
Golf news and subscriptions
48. Which of the following websites do you browse for golf news?
bunkered.co.uk
Golf365.com
BBC Sport
Golfweek.com
Newsnow.co.uk
golfalot.com
Golf.com
Other:
49. What would you like to see more of on bunkered.co.uk
News
Equipment news
Promotions
Amateur golf news
Competitions
Scottish news section
Video content
Other:
50. Which of the following newspapers (or newspaper websites) do you read for golf news? (tick all that apply)
The Herald
Daily Record
Scotsman
The Sun
Daily Mail
Metro
Daily Express
Other:
51. How often do you read bunkered?
Every issue
Occasionally
Most issues
Infrequently
52. What would encourage you to subscribe or renew your current subscription?
Cheaper subscription rate
Promotional gifts
Free golf equipment
Course discounts
53. What would you like to see more of in bunkered?
Star interviews
Fun and Games
Features
Instruction
News
Equipment
Competitions
Tournament reviews
Course reviews
54. What specific element of the game would you like to see more of in the instructional pages of bunkered?
Driving
Iron Play
Short game
Putting
Fault & fixes
Bunkerplay
Practice Drills
Tour player swing sequences
55. How useful do you find advertisements in bunkered when you are looking to buy a golf related product or book a golf outing?