Saadiyat Beach Golf Club has continued its mission to inspire more women to take up golf by rolling out its #WomenOnCourse campaign for the second year running during the Fatima Bint Mubarak Ladies Open (FBMLO).
With 2016’s defending champion, Beth Allen, and Sweden’s Camilla Lennarth – who finished in third place this year – at the front of the campaign, #WomenOnCourse has already reached tens of thousands of people worldwide.
Championing the club’s position as a pioneer of women’s golf, in line with the FBMLO, the club ran a host of activities celebrating both the great game of golf and the lessons it teaches – all with #WomenOnCourse at its heart.
#WomenOnCourse, began with the start of the tournament week, as Saadiyat Beach Golf Club held a clinic with members of Fatima Bint Mubarak’s Ladies Sports Academy (FBMA). Participants received tips from Allen and Lennarth, as well as insight into the life lessons the game of golf has afforded them.
Academy member, Fatima Al Ali, who took up the game after watching the LET stars at Saadiyat Beach Golf Club in 2016, was among the guests at the clinic, and gained more tips from the defending champion as her golf game continues to go from strength-to-strength.
“One of the most important parts of being a professional golfer is to grow the game and to see women starting golf here in the UAE is really special,” said Beth Allen.
“It’s great to see Fatima playing because it’s a product of the event and I think Abu Dhabi Sports Council does a great job of putting it on and inspiring young ladies.”
Ed Edwards, general manager at Saadiyat Beach Golf Club, added: “We are overwhelmed at the support our #WomenOnCourse campaign has received from the Ladies European Tour players and spectators that have visited our course throughout the tournament week.
“#WomenOnCourse, as a campaign, exists to encourage more girls and ladies to participate in this great game, and we have some amazing examples of how it has already helped us to achieve this goal.
“With the support of the LET, spectators and thousands of golfers globally via social media during the 2017 Fatima Bint Mubarak Ladies Open and beyond, its impact is sure to grow.”