Adams Golf game improvement irons

2013 09 New Idea Group


In a time when forgiveness is key for mid-high handicappers, Adams Golf has introduced the new Idea Hybrid irons that are aimed at golfers with 15-plus handicaps. Extensive research found that golfers with these handicaps make the majority of contact nearly half an inch towards the toe and not on the club's sweet-spot.

These new super game improvement irons are specifically designed to enhance face speed in the area where those players need it most while the introduction of revolutionary wrap around slots helps to generate higher ball speeds for more forgiveness, especially on off-centre hits.

The new slot design creates a spring-like effect across the entire face, expanding the sweet spot. Compared to the Idea a12 OS Hybrid irons, the new Idea Hybrid irons provide 44% more ball speed on off-centre hits and 24% more ball speed on flush shots, because of increased flex from unsupported faces.

“With a concentration on developing technology that golfers really need, we created thee industry-first on the toe to compensate for a very common mis-hit,” said Justin Honea, senior director of research and development. “New Idea irons are definitely our easiest to hit, with measurable improvements in ball speeds and forgiveness where players require it.”

The standard set of the new Idea starts with four, five and six hybrids that feature Cut-Thru sole slots located behind the face, visible on the crown and sole of the clubs. The refined slot design creates increased ball speeds, higher launch and additional distance compared to its predecessor.
New Idea irons are definitely our easiest to hit.

In the set, the transitional hybrid irons, the seven and eight-iron, are used to bridge the gap between the hybrids and short irons. The 270-degree slots start from the heel area and cover the sole around the clubhead to the topline – allowing the face to flex for higher ball speeds and more forgiveness.

Completing the set are the nine-iron through to sand-wedge which are considered to be the three scoring irons. These provide the benefits of traditional cavity back irons, with the additional advantage of the new slots to keep off-centre hits going towards the green.


Available in November, these irons have an RRP of £599 for graphite shafts (Mitsubishi Rayon Bassara Eagle Series 65g) and £499 for steel (True Temper Dynalite 85g).

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