American Golf named official retail partner of ISPS Handa Invitational

Ispshanda American Golf

Europe’s leading golf retailer, American Golf, has announced that it will be the official retail partner of the ISPS Handa World Invitational 2021.  

The golf equipment and apparel retailer has formed the strategic partnership with the tournament, as it continues to champion inclusivity in golf.

The tournament, co-sanctioned by the LPGA and European Tour, has a planned purse of over $2million, with equal prize values for competing female and male players and is heralded as a vision for the future of professional golf. 

• Brooks Koepka OUT of The PLAYERS

• Faldo explains why he took a 'pop at Fowler

• WATCH - Horschel snaps back at heckler

The inaugural 2019 ISPS Handa World Invitational marked the first time in the history of professional golf in Europe that men and women had played separate tournaments for equal prize money.

This year’s event will take place at Galgorm Castle Golf Club and Estates, Ballymena, Northern Ireland between July 28 and August 1 2021.

As the official retail partner, American Golf will enjoy prominent branding on-course and across official tournament materials including the event programme, as well as exclusive retail rights in the Championship Village. 

“Equality and inclusivity are the bedrocks of the World Invitational and fuel an ambition for making golf fairer,” said CEO of American Golf, Gary Favell. “It’s a fantastic tournament and is exactly the type of event that will encourage a change in culture and attitudes throughout the golfing world. We share these values and partnering with the tournament was a natural fit.

• The best drivers to cure your slice in 2021

“From supporting the Rose Ladies Series through to our partnership with Brendan Lawlor in his efforts to bring disability golf to the masses, we’re keen to drive forward with our mission to make golf more inclusive. Being at the heart of the World Invitational will enable us to reach even more people that share this goal.”

• Srixon ZX4 irons - FIRST LOOK!

“We are so delighted to have the well-recognised and respected retailer, American Golf, on-board for this year’s ISPS Handa World Invitational,” said Modest! Golf’s Niall Horan. “The retailer has long supported inclusivity and equality in the golf industry and is a welcome addition to the event.”

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
play button
TaylorMade Stealth vs Callaway Rogue ST | 2022 DRIVER BATTLE
Drivers
play button
Is this red carbon face faster? | TaylorMade Stealth driver REVIEWED!
TaylorMade
play button
"I cannot find fault with it!" - Callaway Rogue ST driver REVIEWED!
Callaway
See all videos right arrow

Golf News

“We want to show people we’ve changed” – Muirfield ready for huge year
Scott Jamieson reveals new approach to 2022 after fast start in Abu Dhabi
Ian Woosnam: Welsh legend calls time on Masters career
Colin Montgomerie: Big hitters could mean “the end” for Opens at St Andrews
Tyrrell Hatton: Ryder Cup star admits to "lack of motivation"

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Get your takeaway on the correct plane
Watch
play button
Get the basics right
Watch
play button
A simple tip to help fight your slice
Watch
play button
A lesson for cack-handed golfers
Watch
See all videos right arrow