Ben Hogan Golf introduces Ft. Worth WHITE irons

Ben Hogan White 1

Ben Hogan Golf Equipment Company’s new Ft. Worth WHITE Irons, custom, hand-crafted forged clubs that answer the demand for a traditional nickel-chrome clubhead finish in their blade-style iron model.

The new irons join the popular Ft. Worth BLACK irons, one of Ben Hogan Golf’s most successful product lines, which feature a unique Diamond Black Metal (DBM) finish.

“The Ft. Worth White Irons are illustrative of how Ben Hogan Golf Equipment Company interacts with and listens to its customers,” explained Scott White, the president and CEO of the Ben Hogan Golf Equipment Company. 

• Ben Hogan Golf now offering short sets

“On the heels of our sales success with the Ft. Worth Black Irons, we found many ‘traditionalists’ who wanted to play this iron design with the standard nickel-chrome finish, so we accommodated them with this launch.”

Ben Hogan White

The Ft. Worth White Irons feature a traditional forged blade design that is engineered for accomplished players seeking a blend of feel, consistency, accuracy and forgiveness.

• Find out how and when Ben Hogan returned to the golf equipment industry

Extensive player and machine testing has found that the irons deliver a more penetrating ball flight on scoring irons, higher initial launch angles on long irons and better distance control on off-centre hits - characteristics that every better player looks for in their irons. 

• Wilson's 'Driver vs Driver 2.0' - the reality show for golfers

This is a direct result of dual Dynamic Progressive Weighting and Adaptive Perimeter Weighting Systems, which allow Ben Hogan engineers to optimise the size, shape and depth of the unique 'depression cavity' on the rear of each club head.

Ben Hogan White Face

The new Ft. Worth WHITE Irons also feature proprietary enhanced V-Sole Technology, which has long been a trademark of Ben Hogan irons and wedges. 

• PING unveils stunning new Sigma 2 putter series

It combines a high bounce leading edge and low bounce trailing edge on the sole, and allows for easy manipulation of the clubhead, no matter the lie and without changing the loft.

The bounce angles on the Ft. Worth WHITE Irons have also been re-engineered slightly on each clubhead to eliminate 'grab' by the turf, especially on less-than-full shots.

• We bet you've never heard of the putter brand Bryson DeChambeau uses

As with all Ben Hogan irons, the Ft. Worth WHITE Irons can be customised at no charge and golfers can specify length, lie, loft and grips (standard or mid-sized) as well as their choice of a variety of steel and graphite shafts.

Ben Hogan White Address

The Ft. Worth White Irons are available for purchase exclusively from BenHoganGolf.com. True to the company’s innovative Factory-Direct distribution and pricing strategy, they are sold direct to consumers for $700 per seven-piece set (4-PW).

Available: Now

Price: $700 

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
FOUR GOLF LESSONS WITH STEVE JOHNSTON – BIG CHANGES! (Epic Mission EP 7)
Epic Mission
play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
See all videos right arrow

Golf News

BBC Sports Personality of the Year blasted for "snubbing" golf again
Fernandez-Castano doubles down on Thunberg mockery
Patrick Reed's caddie sent home from Presidents Cup after "punching fan"
"Scottish golf's problem? Every day is Black Friday"
EXCLUSIVE Clubs object to Scottish Golf systems "monopoly"

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Timing your strike
Watch
play button
How to stop topping the ball
Watch
play button
Only listen to good advice says Denis Pugh
Watch
play button
How to create more body turn
Callaway
See all videos right arrow