Ben Hogan releases GS53 driver and fairways

Ben Hogan Gs53

Ben Hogan Golf Equipment Company has just introduced its first driver and fairway woods in over a decade.

Ben Hogan’s driving prowess helped him to nine Major victories throughout his career, including the Masters, U.S. Open and British Open in 1953. 

• Ben Hogan introduces new PTx PRO irons

In honour of his successes, the Ben Hogan Golf Equipment Company has unveiled its new GS53 line.

The new woods line includes a driver, 3-wood, 4- wood (pretty rare these days) and a 5-wood.

Ben Hogan Drivers

The 445cc GS53 driver is a traditionally-shaped titanium head with an adjustable hosel to change loft, lie and face angles quickly and easily. 

The driver will be sold for $300 on www.BenHoganGolf.comexclusively as part of Ben Hogan Golf’s factory-direct business model.

Made using two separate pieces of titanium, the body of the GS53 driver is laser welded to the highly engineered 6-4 forged titanium face.

Ben Hogan Driver Face

Ben Hogan engineers utilised a design feature called Face Flex. 

This allowed them to create an ultra-thin face at different thicknesses, from toe to heel and sole to crown, to increase the size of the Effective Hitting Area (EHA) across the entire face. 

• Ben Hogan Golf introduces Precision Milled FORGED putter line

Face Flex ensures maximum distance on shots struck in the centre of the clubface and minimises distance loss on off-centre strikes. 

Ben Hogan Driver Address

The GS53 driver was also ‘acoustically tuned’ to provide a pleasing sound at impact. 

• Ben Hogan Golf introduces Ft. Worth WHITE irons

Finally, the recognised Ben Hogan Speed Slot has been updated and incorporated into the driver design for better aerodynamics and more clubhead speed.

Ben Hogan Speed Slot

“Ben Hogan was famous for his no-nonsense approach to his game and his business.” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company.

He continued, “we’ve been working on the GS53 projects for a long time with the simple goal of delivering exceptionally beautiful drivers and fairways woods that provide industry-leading performance.”

Ig Fw 5

The GS53 fairways woods were developed to be the perfect long-game complement to the GS53 driver. The head shapes are traditional, and all feature a low-profile design.

Like the GS53 driver, the fairway woods utilise a 2-piece construction – a stainless steel body joined to a C455 Maraging steel forged faceplate.

They also feature Ben Hogan Golf’s Face Flex Technology and incorporate the Speed Slot design to increase both distance and accuracy.  GS53 fairway woods will be sold for $200 each on

Share this Article

twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
CALLAWAY MAVRIK DRIVERS - Should one of these be your new driver?
play button
MAVRIK vs EPIC FLASH – Is Callaway’s new driver longer???
play button
play button
See all videos right arrow

Golf News

Baker takes early lead at Major Champions Invitational
The big problem facing Jordan Spieth
Report: Glasgow council courses lined up for closure
Ex tour pro disputes 'fastest round' record
Bryson DeChambeau given slow play warning in Dubai

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
Keeping your height throughout the swing
play button
The correct grip pressure
play button
How to stop hooking the ball
play button
Tighten your dispersion
See all videos right arrow