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Bettinardi Golf, the specialist milled putter manufacturer based in Chicago, has appointed marketing agency Sports Impact to raise its brand and profile in the UK and Ireland.

Played on Tour by Matt Kuchar, who earned more than $4.6million in prize money last year and finished inside the top ten 11 times, Bettinardi has a strong following in the USA with putters like the Kuchar Model blade series, the iNOVAi mallet and the Queen B series for lady golfers.

Sam Bettinardi, vice-president of sales and marketing, said: “Having Sports Impact tell the story behind the quality control we engineer into each product will help us stand out from other putter suppliers and see our brand succeed in Europe as it has done in the United States.”

The 2015 putter range consists of 17 different models in conventional blade or mallet shapes, each hand-crafted by up to 75 engineers and technicians using hi-tech CNC milling technology. The range of core materials used range from the finest 303 stainless steel or mild carbon steel, to aircraft-grade aluminium.

Bettinardi putters are distributed in the UK and Ireland by Golf Devices Ltd. in Bracknell and details of the range can be found on the their website.