Bryson DeChambeau puts pen to paper on Reebok deal

Bryson DeChambeau and Reebok have agreed a new deal that signals the iconic sportswear brand’s return to the ‘Performance Golf’ category.

Under the terms of the agreement, Reebok will become the official apparel and footwear sponsor of two-time major champion DeChambeau and his LIV Golf League franchise, Crushers GC.

The entire team – which, in 2024, comprised Paul Casey, Charles Howell III and Anirban Lahiri – will wear head-to-toe Reebok apparel and footwear on the course in 2025 including polos, outerwear, trousers, shorts, and golf shoes.

Coming in March 2025, Reebok will tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance golf shoe.

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“I’m proud to partner with Reebok to usher in the brand’s return to golf,” said DeChambeau. “When looking for a partner for Crushers GC, we wanted to find a brand that aligns with our vision for golf’s future and has the ability to increase visibility of the game around the world, and Reebok was the perfect fit.

“With a great legacy in disrupting sport culture, I’m excited to see what we can do together to push the sport of golf to new heights.”

As a Reebok athlete, DeChambeau will also be seen training in the brand’s premier performance offerings including the Nano X4 Training Shoes and FloatZig 1.

Reebok x Bryson DeChambeau co-branded apparel is also expected in future seasons.

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“With a rich heritage in golf, we’re excited to make our return to the sport with a new approach to grow the game beyond tradition,” said Todd Krinsky, Reebok CEO.

“Bryson has been a positive force in bringing golf to the forefront of sport culture, and we’re thrilled to continue the impact together and re-introduce Reebok Golf to a new athlete.”

Ahead of the SS25 Performance Golf launch, fans can shop Bryson’s first curated collection, ‘Bryson’s Picks’, including his favourite training gear at the Reebok website.

Fans can also expect to see DeChambeau teasing the upcoming Reebok Golf product in next week’s match with Brooks Koepka, Scottie Scheffler and Rory McIlroy in Las Vegas.

Michael McEwan is the Deputy Editor of bunkered and has been part of the team since 2004. In that time, he has interviewed almost every major figure within the sport, from Jack Nicklaus, to Rory McIlroy, to Donald Trump. The host of the multi award-winning bunkered Podcast and a member of Balfron Golfing Society, Michael is the author of three books and is the 2023 PPA Scotland 'Writer of the Year' and 'Columnist of the Year'. Dislikes white belts, yellow balls and iron headcovers. Likes being drawn out of the media ballot to play Augusta National.

Deputy Editor