• Want to change the perception of the brand at club level
• We went along to an event at Barberton GC to see it ourselves
For years, Titleist golf clubs have been viewed as being for ‘serious golfers’. It’s an image the brand has been altering since the start of the year, though, when it introduced Trial Titleist events. It’s not denying it’s still a brand for serious golfers; it’s just redefining what the term serious golfers means.
In the past you would often hear golfers say ‘I’m not good enough to play Titleist’. Well, Titleist is now changing that perception through a series of Trial Titleist events being held around the UK to showcase its full 2015 equipment offering to the golfing public.
By the end of June, when the events come to a close, Titleist will have staged more than 350 events since the start of the year, giving golfers the opportunity to try its 915 drivers and fairway woods, as well as its 714 series of irons.
Speaking about the campaign at its launch, Titleist golf club product and fitting manager, Richard Temple, said: “The Trial Titleist events have been set up to provide golfers of all abilities with the opportunity to experience first-hand the performance benefits of our metals, irons and wedges.”
To find out exactly what goes on at one of these events, we headed along to Baberton Golf Club’s Trial Titleist event to see what really goes on and how golfer’s opinions are changing about Titleist.
You can still Trial Titleist
There is still a full month of events to go before the Trial Titleist run comes to an end. To locate your nearest event, visit the titleist.co.uk.