Bushnell takes the Open by storm

2014 07 Rickie Fowler Bushnell Pro X7 Jolt

When it comes to rangefinders, Bushnell was just as dominant as Rory McIlroy at this year’s Open Championship.

A survey by Sports Marketing Inc - regarded in Europe as the golf industry’s authority on equipment usage - found that more than 90% of players and more than 83% of the caddies reported using a Bushnell rangefinder at Royal Liverpool.

Ghislain Mautin, sales and marketing director at Bushnell Europe is confident the figures reflect the brand dominance in the DMD (distance measurement device) market.

"The best players in the world rely on our commitment to innovation and excellence."

“The results of this survey clearly illustrate our product superiority in the market and domination on the European Tour,” said Mautin.

“Even though the results exceed our last year’s 78%, they do not come as a surprise to us, as each year the best players in the world rely on our commitment to innovation and excellence to help them prepare to face world-class competition each week.”

It wasn’t just on the European Tour or in major championships where Bushnell proved to be most popular amongst players.

A Darrell Survey at the 2014 Players Championship reported that an overwhelming 97% of the PGA Tour golfers, using a laser rangefinder, used a Bushnell rangefinder.

New Bushnell release

Bushnell recently introduced the new Pro X7 JOLT laser rangefinder with Slope, designed to cater for players and caddies alike. Mautin claims the launch of this new product has also been well received among the elite ranks.

“This year, the introduction of the Pro X7 JOLT with Slope made our domination increase by 12 points amongst players and 17 points amongst caddies.”

Pro X7 JOLT features

Ranging capabilities of up to one mile (550+ yards to a flag).

Jolt Technology to reinforce the laser has locked onto the target by providing short, vibrating burst.

Vivid Display Technology provides users with the optimum digital readout information in all lighting conditions.

Second generation ESP (Extreme Speed Precision) provides yardage five times faster and more accurately than ever before.

ESP provides a half-yard accuracy from five to 125-yards, and the distance is displayed to one-tenth of a yard.

Also available in a Bushnell tournament legal, non-Slope version.

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