Callaway launch new Apex irons

2013 09 Callaway Apex Irons




We have known that a new set of Callaway irons were in the pipeline for a significant period of time after photos emerged of them from the tour, but until now, the name has been a mystery.

Look no further though, as Callaway have just announced the launch of their new range of Apex irons, a name previously used by the Ben Hogan brand that Callaway sold last year.

Described as providing the ultimate in forged performance – the new Apex irons hit shops in early December and feature an 'Ultra Hot' face insert that increases ball speed.
New Callaway Apex irons give X Hot distance engineered into a forged clubhead. Inserts help to increase feel and distance while maximising playability and performance

Made from thin 455 Carpenter Steel, the face insert generates an additional 1-2mph in ball speed at impact, meaning you will be able to hit the ball further with the same swing speed.

The ultra-soft 1020 forged carbon steel body of the Apex irons delivers a responsive feel to all shots, giving you the right level of feedback and allowing for precise distance control.

Featuring in the three through to five-iron, strategically placed tungsten inserts in the sole of each longer iron lowers the centre of gravity, increases forgiveness and helps you get the ball in the air easier and quicker.

For added control, Callaway have installed a high performance wide spaced groove pattern that gives more consistent spin from a variety of lies and promotes accurate distance control into and around the greens.

When it comes to the shaft, you have a choice from two options as standard. If you're looking for a steel option, the new True temper XP95 lightweight steel shaft delivers a high launch characteristic with a controlled ball flight. Alternatively there is the graphite option. The UST Recoil is a lightweight graphite shaft that features a higher flex point to aid workability and feel.

The Callaway Apex irons are available in a 3-SW (including AW) set with either a steel or graphite shaft. Tungsten inserts are only present in the three to five-iron and a price is still to be set before they are released in December.

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