The importance of accuracy from the tee at Royal Liverpool this week has been emphasised until the cows come home, and Callaway has now revealed how it is helping its players stay on the fairway.
Logically, there was no better place than the Open Championship to reveal the new Apex utility iron, and the company has revealed that Phil Mickelson, Branden Grace, Ryo Ishikawa, Kristoffer Broberg and Thomas Bjorn were among those that tested them on the course this week.
Official details of the Callaway product are not expected to be announced for several weeks but it’s a beautiful looking club. It’s also expected to feature an extremely thin, strong face insert for high ball speeds and a low-deep centre of gravity.
Keep your eyes peeled for more information in the near future but, for now, just admire its beauty.