Sign up for our daily newsletter

Want latest news, reviews, analysis, deals, and events, and offers from our commercial partners? We’ve got you.

Cleveland Golf says its new Huntington Beach SOFT putters combine science and artistry to deliver superior putting performance.

The hallmark of the new Huntington Beach SOFT putters is Cleveland’s proprietary Speed Optimized Face Technology (SOFT).

• Review: Cleveland RTX 4 wedges are ‘the complete package’

SOFT helps regulate ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.

Cleveland Hb Soft 2

A unique aspect of these putters is a custom face-milling pattern for every head shape.

• The Srixon AD333 gets a techy upgrade

Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilises a gradual face-milling pattern on higher MOI models (mallets), while using a more rapid milling variation on lower MOI models (blades).

Cleveland Hb Soft 3

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Jeff Brunski, Vice President of Research and Development.

He added: “The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance. You’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best values in the market.”

Cleveland Hb Soft 4

The diamond-shaped milling pattern on each head softens the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

• Cleveland CBX 2 – FIRST LOOK!

There are six tour-proven models to suit any golfer’s stroke and style but, as is usually the case with Cleveland’s excellent putter offerings, it is the price tag of these new flat sticks that is likely to help peak your interests.

Available: September 13
Price:
£109

More Reads

Image Turnberry green

The bunkered Golf Course Guide - Scotland

Now, with bunkered, you can discover the golf courses Scotland has to offer. Trust us, you will not be disappointed.

Find Courses

Latest podcast

The PLAYERS Championship