Denim on the golf course? This apparel brand wants to make it happen.

In golf fashion, there are a few things that are generally out of the question. Denim, for the most part, is one.

Turn up to any golf course wearing jeans and, at best, you’re likely to be met with disapproving looks. At worst, you might not make it to the first tee without being asked to change.

One American apparel brand is trying to change this.

Andrew Redvanly, the CEO of Redvanly, has made a name for himself with the brand’s pull-on golf shorts and trousers, a first-of-its-kind in the industry.

However, a new addition to the Redvanly line-up could make even bigger waves in the golf apparel scene. That addition is Activedenim.

While these might look exactly like a pair of jeans you’d pick up from any clothes shop, they are made with a very different purpose in mind. Golf.

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Speaking to Forbes, Redvanly explained that he was sceptical of the idea at first, but he soon changed his mind.

“We’re an athletic golf leisure brand,” he said. “But then it hit me. If we do it our way, it’ll be the most athletic jean you’ll ever wear.”

Indeed, Redvanly’s Ranstead Pull-On jeans promise the looks of a traditional pair of jeans, but with the stretch and ultimate flexibility of a pair of golf trousers.

The fabric, which has been in the making for two years, is an athletic-inspired denim that has a four-way stretch, allowing for freedom of movement, without compromising on the feel you would expect from denim.

So, will we be seeing these jeans, which are on sale for $175, on the fairways anytime soon? Redvanly is hopeful, but admits that there might not be an instant change in culture.

“Denim is the one thing that is not allowed on a golf course” he said.

“Imagine five years from now, if players on tour are wearing our denim. We’re looking for things as a company that are real resume builders, that nobody else is doing and I see opportunity there.”

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Right now, of course, these jeans are unlikely to be well received at too many clubs. Made for golf or not, denim is still frowned upon at even the most progressive clubs. However, if you think that will never change, consider how clubs would have looked upon a hoodie and joggers ten years ago. Now, these items are commonplace.

“Some clubs will never change, but others are looking for ways to differentiate and attract players,” said Redvanly.

“If you give them something performance-based, that makes sense, they might say, ‘Hey, let’s let our guys play in jeans, who cares?’”

It might seem unlikely right now, but soon you might just be purchasing your first pair of golf jeans.

Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor