Els chooses Adams Golf

2014 01 Ernie Els1

It was no secret that Ernie Els was looking for new equipment to use for the upcoming season and he has finally decided that Adams Golf gear suits his game to a tee.


Four-time major champion Els recently signed a deal with ECCO to showcase the brand and he has just signed a multi-year agreement with Adams Golf to use the company’s products and showcase the brand’s logo on his bag and headwear.
“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.” - John Ward, Adams Golf president.

“As a player, there are many factors in something as fundamentally important as your equipment,” said Els. “Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products.

“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”

Els joins No. 1 hybrid brand


Adams Golf was named as the No.1 hybrids on the PGA Tour for the sixth time in 2013 while also topping the count on the European Tour for the first time. Adams Golf president John Ward is delighted that Els, who has 70 professional global victories to his name, has signed on the dotted line.

He said: “’The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment.”

“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”

One of Els’ options on the equipment front is the recently re-introduced Tight Lies fairway wood, which has returned to great acclaim. Its tri-level sole design reduces the amount of turf interaction to create a larger impact area below the ball and promote crisper contact and optimal launch conditions.

Els not the only one on the move


The Big Easy is one of several players on the move. Henrik Stenson and Harris English have both made the move to Callaway, while Graham De Laet has joined Cobra Puma and TaylorMade has snapped up Trevor Immelman.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
THE MOST DIFFICULT LIES IN GOLF | GOLF EXPLAINED
Golf Lessons
play button
AM I A GOOD ENOUGH GOLFER TO USE A SET OF BLADES???
blades
play button
PICKING OUR FAVOURITE UTILITY IRON - Callaway X Forged UT vs TaylorMade SIM UDI vs Titleist U•500
Utility Irons
play button
HOW TO GAIN 20 YARDS OFF THE TEE | GOLF EXPLAINED
Golf Lessons
See all videos right arrow

Golf News

Emily Pedersen rewrites Ladies European Tour record books
Popular English course announces permanent closure
European Tour and PGA Tour announce new "strategic alliance"
PING Europe is under new leadership
Historic Scots golf club suffers ‘heartbreaking’ vandalism

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Why you need to address the ball with a square clubface
Watch
play button
Strengthen the clubface at impact
Callaway
play button
A simple tip to hit the ball higher
Callaway
play button
Maintaining a strong dynamic loft at impact
Watch
See all videos right arrow