Els chooses Adams Golf

2014 01 Ernie Els1

It was no secret that Ernie Els was looking for new equipment to use for the upcoming season and he has finally decided that Adams Golf gear suits his game to a tee.


Four-time major champion Els recently signed a deal with ECCO to showcase the brand and he has just signed a multi-year agreement with Adams Golf to use the company’s products and showcase the brand’s logo on his bag and headwear.
“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.” - John Ward, Adams Golf president.

“As a player, there are many factors in something as fundamentally important as your equipment,” said Els. “Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products.

“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”

Els joins No. 1 hybrid brand


Adams Golf was named as the No.1 hybrids on the PGA Tour for the sixth time in 2013 while also topping the count on the European Tour for the first time. Adams Golf president John Ward is delighted that Els, who has 70 professional global victories to his name, has signed on the dotted line.

He said: “’The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment.”

“Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”

One of Els’ options on the equipment front is the recently re-introduced Tight Lies fairway wood, which has returned to great acclaim. Its tri-level sole design reduces the amount of turf interaction to create a larger impact area below the ball and promote crisper contact and optimal launch conditions.

Els not the only one on the move


The Big Easy is one of several players on the move. Henrik Stenson and Harris English have both made the move to Callaway, while Graham De Laet has joined Cobra Puma and TaylorMade has snapped up Trevor Immelman.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
FOUR GOLF LESSONS WITH STEVE JOHNSTON – BIG CHANGES! (Epic Mission EP 7)
Epic Mission
play button
A ROUND WITH MARC WARREN (Epic Mission EP 6)
Epic Mission
play button
Motocaddy S1 & Pro-Series REVIEW & GIVEAWAY
Motocaddy
play button
MASTER YOUR SHORT GAME (Epic Mission EP 5)
Epic Mission
See all videos right arrow

Golf News

Patrick Reed fires back at his critics
Eddie Pepperell has hilarious reaction to Reed's "cheating"
Ocean Tee calls for clubs to ban plastic tees
"DQ and ban him" - Fellow pro calls for action on Patrick Reed
WATCH - Patrick Reed at centre of "cheating' storm

Other Top Stories

Tiger Woods puts new irons in the bag
New Fife golf course gets go ahead
REVIEW - Adare Manor, Ireland's rejuvenated masterpiece
Win a spot in the ASI Scottish Open Pro-Am with Hilton
Padraig Harrington targets 2020 Ryder Cup captaincy

Quick Fault 'n' Fixes See all videos right arrow

play button
How to improve your strike with Peter Barber
Watch
play button
How to limit your hands in the golf swing
Watch
play button
A good grip will give you more consistency
Watch
play button
How to play more consistent golf
Watch
See all videos right arrow