Rumours have been flying around for the past month or two about Ernie Els switching his equipment from Callaway for 2014, and those rumours gained some extra momentum when ECCO announced the signing of the four-time major winner to showcase the brand.
The 44-year-old previously wore Callaway shoes, making this new deal the biggest yet that his equipment loyalties will be switching too. It will see the Els wear the company logo on his headwear and ECCO's hybrid golf shoes during 2014.
“Ernie's style, iconic swing and incredibly gracious personality make him one of the game's truly unique figures,” - ECCO Golf's Jesper Thuen
“ECCO has clearly struck on the winning formula,” says the South African. “They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.”
ECCO say that Els will compete around the world wearing a range of selections from the current collection, including the new Street EVO One, acclaimed BIOM Hybrid and the Tour Hybrid models.
“Ernie's style, iconic swing and incredibly gracious personality make him one of the game's truly unique figures,” says Jesper Thuen, ECCO Golf's global sponsorship, PR and event manager. “He's been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution, and will now be a very high-profile ambassador for years to come.”
Ernie Els – an equipment overview
Callaway: 2007 – present
Titleist: 2003 – 2007
TaylorMade: 1997 – 2003
Lynx: 1994 - 1997