FootJoy expand Hyperflex line

2015 04 Fj15 Mens Hyper Flex 51053
FOOTJOY

Following the introduction of its Hyperflex footwear in early 2015, FootJoy has expanded its line by equipping shoes with the popular Boa Closure System.


Each of the two new styles now available with the Boa Closure System enable players to enjoy all of the benefits of wearing Hyperflex with an additional level of custom, micro-adjustable, consistent fit.

FootJoy was the first golf shoe manufacturer to implement Boa after it had gained popularity in other industries such as snowboarding, cycling and hiking. In fact, the collaboration between the brands dates back to 2004 when FJ first began developing a shoe that integrated the closure system, called ReelFit.

And since then, the system has gone through numerous alterations and been incorporated in a wide range of FJ shoes, including tour-calibre categories FJ Icon, D.N.A. and the Contour Series.
"We’re excited to marry their most advanced system with our latest performance product" - Doug Robinson

Doug Robinson, FootJoy vice president of design and development, said: “When we first learned of this new alternative system to laces, it didn’t take long to realise there were many similarities between the brands that have, years later, resulted in a long-standing, successful relationship.

“The Boa Closure System, like the FootJoy line of golf shoes, has undergone significant improvements since the first collaborative product was introduced and now, with Hyperflex, we’re excited to marry their most advanced system with our latest performance product.”

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FJ HyperFlex Hero 7

After testing all possible locations for the Boa dial mount, FJ concluded the heel-mounted system was ideal for golf. As the system is engaged, the Boa Dial pulls the stainless steel laces evenly through the nylon guides on the top of the shoe and back through the collar, gradually guiding the foot down and back into the heel pocket, as the collar surrounds the ankle for a secure, consistent and comfortable fit.

In addition, the even dispersion of pressure across the top of the foot eliminates friction, pressure points and the inconvenience of traditional laces.

Three-time PGA Tour winner Charley Hoffman added: “I am an avid skier and have worn boots with the Boa system before. Once FootJoy came out with the Boa option, it was an instant fit for me because you never have to worry about your shoe coming loose during the round and you have a perfectly even fit throughout the entire shoe.

The Boa styles are now in stores in white/light grey/royal blue and charcoal/orange colourways and have an RRP of £150.

For more information on Hyperflex and the Boa Closure System, visit the FootJoy website or follow @FootJoyEurope on Twitter.

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