FootJoy model wins award for Shoe of the Year

Fj

FootJoy has been awarded Foremost Golf’s coveted ‘Shoe of the Year’ for the eighth year running at the group’s annual Industry Awards.

After years of dominance for the brand’s Contour line, the Pro/SL scooped the prize after a hugely successful breakthrough in 2017.

The shoe has had an explosive year, becoming the most sold model in the UK by some considerable margin. As an example of the line’s popularity at retail, more than one in every ten shoes sold within the UK in 2017 was a Pro/SL, helping to support yet another season in which FJ have achieved over 50% footwear market share.

FJ ambassadors, including Lee Westwood, Tyrrell Hatton and Adam Scott, aided the marketing of the product, trusting its spikeless performance throughout the season.

2016 11 Fj Prosl Blue Silver 4Ef9F3D60E48F60Baa5813F356Ceb776

In addition to the Pro/SL, two of the other shoes shortlisted for the top prize were also FJ models. The DryJoys Tour has remained a staple within the FJ range, perfectly suited for golfers demanding traditional styling with elite performance.

Joining the DryJoys Tour amongst the nominees was a version of the Contour created exclusively for Foremost, after incredible demand for the product since the shoe’s launch.

Russell Lawes, sales and marketing Director of FootJoy UK, said: “It’s a tremendous achievement for the company to again pick up the ‘Shoe of the Year’ award.

“Our brand has been built upon a strong relationship with the professionals selling our products to the golfer.

“Providing them with a strong footwear line-up which can resonate with the consumer is always our aim at the start of each season, and we’re pleased that we’ve been able to do that again in 2017 with the Pro/SL”.  

For more information on FJ, visit footjoy.co.uk.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
TITLEIST TOUR SPEED – Better than the Pro V1???
Titleist
play button
THE SIMPLE WAY TO HIT A LOB SHOT | GOLF EXPLAINED
Golf Lessons
play button
TaylorMade MG2 TW Grind Wedges – Tiger Woods’ secret short game weapon
TaylorMade
play button
A simple drill for perfect timing | IMG Academy
Golf Lessons
See all videos right arrow

Golf News

Ryder Cup star Tony Finau "being sued for $16million"
The World Handicap System: Everything you need to know
Want to work in golf? This is the website for you...
Tour reverses decision to let fans attend Scottish Open
"There's no way it could have happened" - Padraig Harrington has no regrets over Ryder Cup postponement

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Releasing the clubhead
Watch
play button
How to hold your finish like a tour pro
Callaway
play button
How close to the golf ball should you stand?
Watch
play button
Keeping your height throughout the swing
Watch
See all videos right arrow