FootJoy completes D.N.A. line-up

2014 12 Fj15 Dna Family Hero

FootJoy is looking to capitalise on the success of its D.N.A. footwear in 2014 by completing the category with a women’s model and a junior-inspired D.N.A. for 2015, as well as adding to new colour options to the popular men’s style.


With this news, female golfers can now benefit from the acclaimed performance of the D.N.A. designs with two styles set to be made available from January 2015: White/Black and White/Silver BOA.

Golf’s next generation will also be able to emulate the likes of Adam Scott and Webb Simpson with a stylish D.N.A.-inspired model.
“D.N.A. was undoubtedly one of our most successful launches of all time," - Russell Lawes, FJ marketing manager

In the men’s line, FootJoy has incorporated three new colours options in addition to last year’s most popular styles. Black/Red, White/Orange and White/Ocean Blue styles join the Black/Black, White/Blue, White/Grey BOA and White/White carrying over from last year’s line.

Delighted to introduce the extended D.N.A. family, FootJoy’s marketing manager Russell Lawes said: “D.N.A. was undoubtedly one of our most successful launches of all time, striking a chord with golfers and retailers worldwide and within the media.

“We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so, allowing them to benefit from the same range of performance characteristics that the shoe has become famous for.

“We also take a great interest in inspiring future generations of golfers and think that we will spark the imaginations of many young golfers with the release of our D.N.A.-inspired junior shoe, allowing them to play in a very similar style of shoe, in terms of appearance, as some of the game’s star players.”

FootJoy D.N.A. prices and availability


Available from January 2015, the new D.N.A. designs are available at the following prices; Men’s - £160/£175 (BOA), Women’s - £145/£160 (BOA), Juniors D.N.A. Pattern - £42.50. For more information, visit footjoy.co.uk

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
play button
TaylorMade Stealth vs Callaway Rogue ST | 2022 DRIVER BATTLE
Drivers
play button
Is this red carbon face faster? | TaylorMade Stealth driver REVIEWED!
TaylorMade
play button
"I cannot find fault with it!" - Callaway Rogue ST driver REVIEWED!
Callaway
See all videos right arrow

Golf News

Luke Donald expresses interest in Ryder Cup captaincy
"Piece of sh*t f****ng set-up" - Jon Rahm rages at low scoring
Ryder Cup: Luke Donald favourite to be next European captain
Harrington: Robert MacIntyre ‘should have played way’ into Ryder Cup team
Tributes paid to former Masters champ Bob Goalby

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Make your backswing steeper
Watch
play button
Extend your arms through impact
Watch
play button
Don’t shorten your swing says Denis Pugh
Watch
play button
A lesson for cack-handed golfers
Watch
See all videos right arrow