FootJoy is looking to capitalise on the success of its D.N.A. footwear in 2014 by completing the category with a women’s model and a junior-inspired D.N.A. for 2015, as well as adding to new colour options to the popular men’s style.
With this news, female golfers can now benefit from the acclaimed performance of the D.N.A. designs with two styles set to be made available from January 2015: White/Black and White/Silver BOA.
Golf’s next generation will also be able to emulate the likes of Adam Scott and Webb Simpson with a stylish D.N.A.-inspired model.
“D.N.A. was undoubtedly one of our most successful launches of all time," - Russell Lawes, FJ marketing manager
In the men’s line, FootJoy has incorporated three new colours options in addition to last year’s most popular styles. Black/Red, White/Orange and White/Ocean Blue styles join the Black/Black, White/Blue, White/Grey BOA and White/White carrying over from last year’s line.
Delighted to introduce the extended D.N.A. family, FootJoy’s marketing manager Russell Lawes said: “D.N.A. was undoubtedly one of our most successful launches of all time, striking a chord with golfers and retailers worldwide and within the media.
“We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so, allowing them to benefit from the same range of performance characteristics that the shoe has become famous for.
“We also take a great interest in inspiring future generations of golfers and think that we will spark the imaginations of many young golfers with the release of our D.N.A.-inspired junior shoe, allowing them to play in a very similar style of shoe, in terms of appearance, as some of the game’s star players.”
FootJoy D.N.A. prices and availability
Available from January 2015, the new D.N.A. designs are available at the following prices; Men’s - £160/£175 (BOA), Women’s - £145/£160 (BOA), Juniors D.N.A. Pattern - £42.50. For more information, visit footjoy.co.uk