Golf Pride to build state-of-the-art facility at Pinehurst

Golf Pride Innovation Campus Hero Image

Eaton has announced its Golf Pride Grips Division is to develop an exciting new purpose-built facility in Pinehurst, North Carolina.

The new facility will create a unique space to accelerate new product development and manage the global fulfilment of product around the world.

In addition to its global management and professional teams, the site will include an R&D lab with rapid prototyping capabilities, as well as a new consumer grip fitting studio. Golf Pride plans to move to this new facility in early 2019.

 As a proud business partner of North Carolina since 1969, Golf Pride’s new home will be located within the Pinehurst Resort, next to the Tom Fazio-designed, and highly-acclaimed, Pinehurst No.8 course.

The new facility, which will be located within the gates of No.8, will give Golf Pride a great platform to test new product ideas with a steady stream of golfers visiting Pinehurst Resort from around the world. 

With this new facility, the brand believes it will enable it to be the grip of choice for decades of golfers to come.  The new facility will put the grip fitting experience front and centre to reinforce Golf Pride’s connection with golfers in product development.

Golf Pride Align

This exclusive grip fitting studio will replicate the services available to professional golfers on Tour. It will be an appointment-only experience that offers an “inside the ropes” personalised concierge-quality service that all avid golfers will want to enjoy.

Golf Pride also plans to use the fitting studio to test new product concepts and expedite the process of translating consumer insight into new products that provide golfers the confidence to play their best golf.

“Golf Pride is committed to delivering a steady stream of exciting new grip technologies to the market,” said James Ledford, president of Golf Pride.

“Externally, the market reaction to our new products has been great. Internally, our employees are incredibly excited about the new products as well. That said, we have also seen the need for a new purpose-built facility that helps us streamline and accelerate our innovation efforts even more. We want to make innovation easier and faster. We have big expectations for our new home and we see it as a once in a generation move to set us up for future success.”

 For more information, visit golfpride.com.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
HOW TO PLAY BUNKER SHOTS LIKE A PRO
Bunker Play
play button
INSIDE THE SWING OF TOMMY FLEETWOOD | SWING ANALYSIS
Tommy Fleetwood
play button
THE CORRECT WAY TO REPAIR A PITCH MARK
Pitch Mark
play button
SHOULD YOU BE USING HONMA GOLF CLUBS? – TR21 X & T//WORLD GS review
Honma
See all videos right arrow

Golf News

Raging golf fans react to PGA Tour bonus scheme
Report: PGA Tour paying $40m bonus to "most influential pros"
New study reveals PGA Tour's highest all-time earner per shot
Monday Qualifier hopeful cards score over 100
Edinburgh municipal courses record huge spike in demand

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
A simple tip to help fight your slice
Watch
play button
Stop hooking the ball with a weaker grip
Watch
play button
Strike down on the ball for more consistency
Watch
play button
The correct grip will make your swing more consistent
Watch
See all videos right arrow