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J.Lindeberg, a leading golf apparel brand from Sweden, has announced as the official clothing supplier of the DP World Tour.

The Swedish brand, which is also kitting out the USA Olympic team in Paris this summer, will now be outfitting DP World Tour personnel with a range of bespoke products, specifically designed to suit active lifestyles.

For those working on a global golf tour, that’s essential and certainly something that the J.Lindeberg range provides. It’s not just DP World Tour employees that will feel the benefit though, as the signature styles will be extended to spectators, who can purchase branded J.Lindeberg apparel at selected events.

These events are the upcoming Genesis Scottish Open and the BMW PGA Championship.

“We are incredibly proud to partner with the DP World Tour, a prestigious organisation that exemplifies excellence and innovation in golf — qualities that J.Lindeberg stands for and always wants to champion”, Hans-Christian Meyer, CEO of J.Lindeberg, said.

“We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour. The Genesis Scottish Open and the BMW PGA Championship offer great touch points throughout the 2024 season for us to showcase our latest collections and designs, centered around unique functionality and forward thinking style.”

Guy Kinnings CEO of the European Tour group, added: “Golf has never been more fashionable, and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion. We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier.

“Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will be providing opportunities for fans to purchase their ranges online and at select events each season.”

If you’re attending either event and see J.Lindeberg ambassadors such as Viktor Hovland or Matt Wallace, who are both confirmed to be teeing it up at the Renaissance Club, then you’ll see the style and quality that the range can offer.