Lockwood Golf on a mission to “redefine on-course fashion”

Lockwood Golf has launched a bold new golf apparel line, which has been tipped to redefine on-course fashion.

Created by three colleagues working at Sheffield-based kit supplier Kitlocker, Lockwood Golf has developed a range of clothing that is designed to appeal to players who appreciate performance, style, and value for money.

The brand’s first collection will offer customers a range of 27 items, including polos, jumpers and accessories for both men and womene.

Powered by Kitlocker, Lockwood Golf will also offer bespoke and unique customisation for individuals, societies and golf clubs.

The original concept for the brand comes from Oli Brierley, Head of Marketing at Kitlocker.com. A relative newcomer to the sport, he found himself transitioning from public to private courses, where stricter dress codes applied.

Unable to find suitable options that blended modern style with course-approved attire, Brierley saw an opportunity and Lockwood Golf was born – made for the new adopters, by the new adopters.

Brierley leveraged his role to identify and develop this new brand, alongside co-founders Mike Kent and Tom Ward. Through his expertise in marketing and brand development, he successfully transformed an internal idea into a full product line.

“Lockwood Golf started as a conversation about polos and belt-looped shorts but it quickly became much more,” Brierley told bunkered.co.uk. “We realised there was a gap in the market for apparel that speaks to the new generation of golfers, those who appreciate tradition but want to bring their own style and attitude to the game.

“It’s been an incredible effort to get it to this stage and I couldn’t have done it without the rest of the team, and the support of Mike and Tom. The name Lockwood is the maiden name of my mother, so it’s got an extra meaning to me.

“We’re all so excited to launch and cannot wait to hear what customers think about the brand – we believe what we are offering is brand new and not already on the market.”

With a carefully curated range of apparel that blends classic silhouettes with modern aesthetics, Lockwood Golf exists to outfit the next wave of golfers who demand more from their clothing, both in performance and design.

Whether it’s for a quick nine holes after work or a weekend round at a premier course, Lockwood Golf ensures players look and feel their best on and off the course.

Visit the website to explore the brand’s first collection.