Lynx Golf has been announced as the official golf club of the Ricoh Women’s British Open.
For the brand, the agreement signals its intent to build a strong UK-based golf equipment business at the heart of the game and takes a step nearer to it goals of becoming the premier brand in ladies golf.
Lynx officially assumes the title at the event when it takes place at Royal Birkdale this summer, between July 10 and 13.
“This is a huge leap forwards and demonstrates the level of commitment and investment we are prepared to put behind Lynx in the next few years." - Stephanie Zinser, Lynx Golf UK managing partner
As a key sponsor, Lynx will have an exhibition stand, a hitting bay on the range, and manufacturer status access to the tournament’s practice putting green. It will also have major on-course branding, as well as a host of other benefits.
Announcing the agreement, Lynx Golf UK managing partner, Stephanie Zinser, said: “Becoming the leading equipment brand in the ladies’ market is just one of the goals we have for Lynx in a long-term vision for our brand.
“This is a huge leap forwards and demonstrates the level of commitment and investment we are prepared to put behind Lynx in the next few years.
“The success and development of the ladies game is extremely important to us and we are delighted to be playing a key role in its future by being a partner in this high profile event.
“The decision to support Ladies’ European Tour players and rising star Lydia Hall was the first step in this direction and we are consolidating and strengthening our intent with this next relationship.”
Lynx Golf agreement brings long term opportunities
Ross Hallett, IMG tournament director, said on behalf of the Ricoh Women’s British Open Championship, said: “We are delighted at this new partnership with Lynx Golf and we are excited about the long term opportunities that this brings to both parties.
“Lynx Golf has a strong tradition with ladies’ golf as well as being an innovative and high quality brand, which mirrors the values of the Ricoh Women’s British Open very nicely. We look forward to working together.”