Lynx launch Swash putter range

2014 02 Swash By Lynx Group

Lynx Golf has joined up with Harold Swash, one of the best-known putting coaches in the world, to create their new range of putters.

Named ‘Swash by Lynx’, the range includes four models – Isis, Luxor, Memphis and Rameses - all featuring brand new alignment designs and ball roll technology developed by the man dubbed ‘The Putting Doctor’.

The brand’s Pyramid Groove Design features throughout the range and is a unique trapezoid shape milled into a gold coloured aluminium face insert. Lynx say it has been developed through three years in design and testing to make the range more consistent on off-centre strikes.
“His expertise in the field of putter design and development is second-to-none and we are delighted to be working with him.” - Steve Elford, Lynx CEO

“Off-centre strikes produce side-spin and shot curvature as the putter rotates slightly at impact,” said Swash. “Our new groove design is corrective and counters those damaging effects, bringing the ball back online and generating consistency and better grouping.”

The ‘Swash by Lynx’ range also introduces two new alignment aid technologies: one to help the golfer keep the putter head square at address and impact; the other to ensure the golfer’s eyes stay directly over the ball.

“Harold has more than 50 years’ experience in the golf industry as a coach and golf club designer and he has worked with some of the biggest names in the history of the sport – from multiple major winners to Ryder Cup legends,” said Steve Elford, Lynx Golf CEO.

“His expertise in the field of putter design and development is second-to-none and we are delighted to be working with him.”

Lynx ‘Swash by Lynx’ availability

The Isis and Luxor are blade designs, while the Memphis is a mallet, and the Rameses is a supermallet. All of the putters in the range have an RRP of £99. For more information, visit

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