Mizuno unveils revolutionary new research and performance centre

Mizuno has announced the opening of a new cutting-edge research and performance centre, called The Foundry.

Designed to revolutionise golf club fitting and performance, it will serve as a world-class facility for fitting, testing, and building custom golf clubs that meet the needs of beginners and tour pros, alike.

Based out of The Standard Club in Johns Creek, Georgia, USA, The Foundry is equipped with the latest technologies and tools, providing an unparalleled level of personalisation for golfers.

A standout feature is the comprehensive, tour-level fitting, offering players an in-depth analysis and ensuring each club is precisely matched to the golfer’s swing.

As well as comprehensive fitting services, SAM PuttLab and PuttView technology provide golfers with putter fittings of the highest precision.

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The SAM PuttLab’s fitting process uses high-precision technology to analyse various aspects of a golfer’s putting stroke, including face angle, path, tempo, and impact position, while PuttView’s real-time visual feedback on putting strokes allows for accurate measurements and improvements.

The Foundry also boasts a Research and Development (R&D) Room, dedicated to testing, and a high-tech robot capable of testing a variety of equipment, including golf clubs, baseball bats, and even pickleball paddles.

It enables Mizuno to simulate real-world playing conditions and rigorously evaluate the performance of its equipment in a bid to continually push the boundaries of sports engineering.

For golfers seeking the utmost precision and attention to detail, The Foundry features a full-service Build Shop, an exact replica of the prestigious Mizuno Tour Workshop.

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The state-of-the-art facility is home to experienced technicians, who meticulously assemble and fine-tune custom clubs to guarantee that each golfer’s specifications are met to the highest standards of quality and craftsmanship.

With the opening of The Foundry, Mizuno is bidding to set a new standard in customer service, custom fitting and equipment innovation.

A game-changer in precision and performance, The Foundry will help golfers dial in their game for peak performance on the course.

For more information about The Foundry and to book a fitting, click here.