Nike out in the open with Covert

First cavity back driver unveiled during brand’s Global Innovation Summit

New arrival: In the VR_S Covert Nike has produced the world’s first-ever high speed cavity back driver

Nike Golf has revealed the world’s first-ever high speed cavity back driver during a week-long Global Innovation Summit being held in Orlando, Florida.

Fully conforming with R&A and USGA regulations, Nike’s VR_S Covert is the first big unveiling of the week, with further flexing of Nike’s innovative muscle sure to follow shortly.

Nike is calling the stunning red driver ‘the most innovative club’ it has ever produced, featuring three proprietary technologies.

These are: a High Speed Cavity Back; FlexLoft adjustability and NexCOR face. Together, they combine to create unprecedented distance, control and forgiveness.

“With the VR_S Covert we have created a game changing piece of technology that has already begun a growing industry buzz,” said Rob Arluna, Nike Golf’s global golf club business director.

“It is visually exciting, it feels and sounds amazing and, most importantly, it creates powerful results with a high degree of control. Golfers and our Nike Golf tour athletes are going to have a lot of fun with this driver.”

Nike has introduced the idea of a cavity back, used commonly in irons, to a driver, with fairways and hybrids also set to feature this technology. The result of this is more stability at impact. The fact that the cavity cannot be seen when looking down on the head at address has inspired the driver’s ‘Covert’ title.

Nike Golf’s FlexLoft is a simple pull, turn, and push/tighten mechanism that allows for an intuitive adjustment system, with 15 independent loft/face angle settings to choose from.

Meanwhile, Nike fans will be familiar with the hot-ball-speed-producing properties of NexCOR technology – a variable face thickness design.

Available: Feb 8, 2013 in Tour (430cc, deeper face and fixed weight screw) and standard (460cc) models.

RRP: £349.99

Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered