Original Penguin celebrates milestone with 70th Anniversary Collection

To last in the golf industry, your brand needs to be iconic. That’s exactly the reason that Original Penguin is celebrating its 70th anniversary in 2025.

The brand, which has been worn by some iconic golfers and non-golfers down the years, was launched in 1955. Through that time, the brand has thrived thanks to plenty of innovation, while honouring the past.

This year, Original Penguin, which is a division of Perry Ellis International, is launching a fresh yet faithful tribute to the legacy of the brand. In particular, they are honouring the legendary Earl polo shirt, which was worn by the likes of Arnold Palmer, Jack Nicklaus and Chi Chi Rodriguez.

Off the course, Frank Sinatra, Bing Crosby and Bob Hope also embraced Pete the Penguin as a symbol of cool, confident, American style.

“Seventy years ago, we introduced a shirt that changed the game. Not just for golf, but for American style as a whole,” said Oscar Feldenkreis, CEO of Perry Ellis International.

“This curated collection is a celebration of that legacy – a homage to the players, the entertainers, and the everyday men who made Pete the Penguin an icon. These timeless pieces have been thoughtfully redefined to suit modern lifestyles while staying true to the heritage and craftsmanship that established Penguin as a household name.”

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The range features several new additions to Penguin’s line-up, which can bring a bold look to your wardrobe and style on the course. These are…

• Pete’s Earl Polo – a modern twist on the original fan-favourite
  
• Short Sleeve Heritage Sweater Polo – retro elegance with a breathable finish
  
• Pete’s Roadmap Polo – bold, graphic, and built for the modern fairway
  
• 1/4 Zip Lightweight Pullover – ideal for early tee times or evening drinks
  
• Flat Front Earl Pant and The Players Short – classic staples with elevated
  tailoring
• Technical Earl Polo – where performance meets timeless design 

“For 70 years, Pete the Penguin has stood for more than just style, he represents confidence, originality and a little bit of attitude,” added Feldenkreis.

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“This collection is a celebration of the generations of men who’ve made the Penguin Polo part of their story.”

The 70th Anniversary Collection is available now at OriginalPenguin.com and select retailers nationwide. You can find out more about the range here.

If you want more from us, why not head to our YouTube channel? It’s the best place to find out how the latest new golf gear performs, along with some other fun stuff.

Lewis Fraser As bunkered’s Performance Editor, Lewis oversees the content that’s designed to make you a better player. From the latest gear to tuition, nutrition, strategy and more, he’s the man. A graduate of the University of Stirling, Lewis joined bunkered in 2021. Formerly a caddie at Castle Stuart Golf Links, he is a member of Bathgate Golf Club where he plays off four.

Performance Editor