Srixon is back with the next generation of its AD333 ball as it unveiled the latest design for the No. 1 selling two-piece ball in the UK and Ireland.
The brand says the new AD333 is best suited to mid-handicap players with swing speeds above 80mph and it offers the ideal combination of distance and control of the tee and spin performance around the green.
Brand new for this year is the introduction of the Srixon’s SpinSkin technology to the AD333 for the first time, helping to improve greenside spin without sacrificing distance and tee to green control.
Originally developed for Srixon’s premium Z-Star golf ball range, the improved feel and control are particularly noticeable from 30 yards and in.
AD333 brings ‘game improvement at every level.’
It has a lower urethane bond within its make-up, meaning the frictional force it creates is 18% lower.
On top of that, it comes with a new 344 Speed Dimple Design, an improvement on its 324 speed dimple design. Unlike traditional balls with a higher drag co-efficient, it covers a larger surface area of the ball, reducing drag to give a more penetrating flight with more carry and great performance in the wind.
Improved durability and feel comes from the Rabalon and Pana-tetra blended outer cover, with the engineered material helping to bring ‘game improvement at every level.’
Finally, the E.G.G. Core has been revamped, with the brand hardening the compression by one point compared to the 2013 AD333 model, working to increase ball speed for more distance.
Srixon AD333 – pricing and availability
The new AD333 designs are expected to be available in stores from the middle of September with both the Pure White and Yellow models boasting an RRP of £30.
To get more information on these new AD333 designs and the rest of Srixon’s golf ball line-up, visit srixon.co.uk