Taylormade announce SLDR driver

Arrival of SLDR driver and its innovative technology is imminent

TaylorMade has officially announced the arrival of the SLDR driver which it claims is the longest hitting driver it has ever produced. Featuring a sliding weight system, the SLDR has been engineered to launch the ball high, fast and long from the tee.

A lower and more forward centre of gravity is key to the leap in distance as it helps to promote lower spin and faster ball speeds. With an impact similar to that of the ‘Speed Pocket’ in the RocketBalzz fairway and Rescue clubs, everyone at TaylorMade is excited about the release of their newest driver.

“Without a doubt, this is the longest driver we have ever created,” said Benoit Vincent, TaylorMade’s chief technical officer. “Our expertise at positioning the centre of gravity low and forward sets us apart from our competitors, and is vital to making SLDR the spectacular distance machine that it is.”

The SLDR incorporates a complete reinvention of TaylorMade’s movable weight technology (MWT) and features a blue, 20-gram weight that slides on a 21-point track system on the sole of the club. This new system means it has never been easier to reposition the weight in the clubhead as you simply have to loosen the screw, slide the weight to the point you wish and then tighten the screw. The whole process can be completed in as little as 10 seconds.

Alongside the MWT, the SLDR features the brand’s Loft-sleeve Technology which was used in the R1 that hit the market at the beginning of the year. It means you can choose from 12 different loft positions within a range of plus-or-minus 1.5 degrees.

Used at the Open Championship by Luke Donald, Dustin Johnson and Brandt Snedeker amongst others, the SLDR has a classic design with a charcoal-grey crown that contrasts with the silver face to help with alignment.

“TaylorMade is well-known for creating technologies that help golfers hit better shots, but we also revere in the beauty of a golf club,” said executive vice president Sean Toulon. “It’s a very special feeling when you sole a club for the first time and fall head-over-heels in love with what you see. SLDR is that club. And it is going to make you fall in love with your driver all over again.”

Bryce Ritchie is the Editor of bunkered and, in addition to leading on content and strategy, oversees all aspects of the brand. The first full-time journalist employed by bunkered, he joined the company in 2001 and has been editor since 2009. A member of Balfron Golfing Society, he currently plays off nine and once got a lesson from Justin Thomas’ dad.

Editor of bunkered