• Multi-material M1 driver is the 'longest in the company's history'
• Huge emphasis on customisation with innovative T-Track system
After all the hype on social media surrounding #Taylor_ade over the past couple of weeks, the equipment giant unveiled their new M1 family to the world in Connecticut, USA, last night, with bunkered’s Craig Dennett present at the launch.
Top of the billing is the M1 driver (£429), a multi-material combination of titanium and seven-layer carbon composite which TaylorMade believe is their ‘longest in the company’s history’.
Fairway and rescue clubs complete the M1 range, with users likely to achieve greater ball speed, forgiveness and distance in what TaylorMade are calling their first ‘unmetalwood’ family.
With a reduced weight in the M1 driver due to the carbon composite design, the revolutionary T-Track system, which slides from heel to toe, has been added, allowing golfers to adjust their draw or fade bias by up to 25 yards.
This helps to make the M1 TaylorMade’s most customisable driver to date, with golfers now having the ability to adjust their fade or draw, while personalising spin and forgiveness settings at the same time with Back Track – a feature which allows 10g of moveable weight. A 12-position loft sleeve provides up to four degrees of loft adjustment, while the M1 also comes with a choice of three Tour-proven shaft offerings.
The M1 also has the most effective and visually appealing alignment system of any TaylorMade product to date, with the black face, white forward section and composite rear of the M1’s crown also aiming to be a confidence-boosting aid at address.
M1 Fairway (£249)
Featuring the same Front Track system as the M1 driver, the M1 fairway utilises two 15g tungsten weights that can slide easily to promote a draw or fade using the TaylorMade torque wrench.
The carbon composite crown allows for 30g of total moveable weight, 5g more than in the R15 fairway. Having two 15g weights means they can be split, increasing the clubs’ inertia and protecting ball speed on mis-hits.
The M1 fairway is equipped with a four-degree loft sleeve, which allows for a two-degree increase or decrease in loft.
M1 Rescue (£199)
The M1 Rescue has been created from a wealth of input from TaylorMade ambassadors. Similar to the original Rescue club from TaylorMade, the new M1 Rescue has classic, Tour-inspired shaping that enables increased playability from a variety of lies on the course.
In combination with 1.5 degree loft sleeve, the M1 Rescue also features two moveable weights (one 3g and one 25g) that can be set for neutral or fade bias to optimise shot shape and trajectory. Additionally, the M1 Rescue has a speed pocket, increases the size of the sweet spot and reducing spin.
TaylorMade M1 range :: Availability
The M1 range will be available on October 8. For further information on the products, visit www.taylormadegolf.com or follow @TaylorMadeTour on Twitter.