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It looks like Tiger Woods is keeping himself busy during his latest injury-enforced absence from the game.
The former world No.1, currently sidelined following back surgery in September, has revealed on social media that his new apparel brand, Sun Day Red, is set to launch its very first golf shoe next month.
Fifteen-time major champion Woods shared a short video of the new shoe on X but not a whole lot in the way of details.
“In order to build the most high-performance classic golf shoe, you have to start from the ground up,” wrote a post on the official Sun Day Red social media channels. It finished with “12.04.24”.
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For those unfamiliar with American dating conventions, that would suggest we’ll get a proper look at the shoe on December 4.
Here’s the post.
Woods launched Sun Day Red in February following the end of his 25-year association with former backer – and footwear behemoth – Nike.
“Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life,” he said at the time. “We will be anchored to putting the athlete first in the product decisions we make.
“I think it’s the right time. It’s the right time in my life. It’s transitional. I’m no longer a kid anymore. Life changes, I have kids and this is an important transitional part of my life and I want to have a brand that I’m proud of going forward.”
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However, it has been far from plain sailing for the fledgling brand, which has seen its founder – and, currently, sole brand ambassador – manage to complete only 11 competitive rounds this year.
It has also faced criticised from fans for its pricing structure.
The Sun Day Red Cashmere Collection, unveiled in September, was blasted for charging $350 for a sweater. More recently, the brand was called out for its $50 ball markers.
• What does 2025 have in store for Tiger Woods? That was the subject of discussion on the most recent episode of The bunkered Podcast. Listen for free here.
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