Tiger Woods teases golf equipment move

2016 10 Tiger Woods1

• Tiger Woods teases venture in golf equipment industry
• The 40-year-old announced TGR, a new enterprise, today

• Equipment move more likely since Nike's exit from industry

TIGER WOODS | TGR

While Tiger Woods’ return to competitive golf continues to stall, his business off it has just taken one massive step forward.

Today, the 40-year-old has announced TGR, a new enterprise that ‘unites Tiger's businesses within a single brand’, from course design, product development to hospitality.

And, once again, talk of entering the golf equipment business has surfaced.

In an interview with Fast Company, where Woods himself is quoted, a man who helped build the TGR brand has gone on record as saying a venture into the golf equipment industry is a ‘possibility at some point’, and has become more likely since Nike’s exit.

Read more - Tiger Woods to buy... TaylorMade?!?

TGR1_170306_164112.jpg#asset:125073

The article reads:

“Woods has been closely associated with Nike for the last 20 years, and that relationship will continue. But in August, Nike announced that it would no longer make golf equipment, including the clubs that Woods has used throughout his career. That vacuum is sure to prompt speculation about whether TGR will start making golf gear.

"The Nike change opened a previously unplanned-for opportunity," says Jeff Kempler, COO of Sub Rosa, the corporate strategy and branding firm that Woods hired to help develop his new brand. While there are no specific plans for TGR to enter the equipment business, Kempler says it's a possibility at some point.”

-/-

Interesting, especially given the rumours shortly after Nike’s exit from the golf equipment industry that Woods was considering purchasing TaylorMade, which has been put up for sale by adidas Group alongside Adams Golf and Ashworth.

Watch - Tiger Woods 'flushes' balls at clinic

TigerWoods2_170306_164145.jpg#asset:125089

But before golf equipment, it looks like TGR will be expanding The Woods, the restaurant that the 14-time major winner opened last August near his home in Jupiter, Florida.

"The is already in demand in several cities," Tiger Woods told Fast Company. “We are evaluating which ones make sense if we expand.”

It is also believed that Woods’ design company, now called TGR Design, is looking at new opportunities in and around the USA.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
PLAYING THE OLD COURSE AT ST ANDREWS | AN EPIC EXPERIENCE
Callaway Golf
play button
DRIVING TIPS FROM A TOUR PRO | with Ewen Ferguson
Ewen Ferguson
play button
WATCH: A round of golf with Justin Thomas
Watch
play button
CAN A CLUB GOLFER COMPETE WITH A TOUR PRO?
David Law
See all videos right arrow

Golf News

bunkered Fantasy Golf Field Guide - Olympics and ISPS Handa World Invitational
Where are the Olympic Golf tournaments being played?
Win amazing prizes with the bunkered YouTube raffle!
Brooks Koepka slaughtered by golf fans for dancing video
Gary Player and ex Rangers chairman visit Scottish golf shop

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Load up the right side for more power
Watch
play button
Stop the hands from flipping over
Watch
play button
Even the right grip change can feel strange
Watch
play button
How to square the clubface at impact
Callaway
See all videos right arrow