Titleist 917 release signals MAJOR move

2016 09 917 Environmental 1

• Titleist 917 family is the first from the brand to have adjustable CG
• It says its focus has been on ‘complete performance’

• Both the driver and fairway wood offer much more forgiveness

Titleist 917

Two years on from the release of the highly successful 915 metalwoods, the new Titleist 917 family has taken its performance to a whole new level with the introduction of SureFit CG technology.

Already used by Jimmy Walker to win the PGA Championship, the Titleist 917 family is the first-ever release from the brand to have an adjustable centre of gravity.

Watch - Titleist's new truck: Exclusive tour

While other manufacturers have dominated that section of the market in recent years, Titleist’s introduction of SureFit CG shows it is now ready to mount a serious challenge.

In its prototype testing, Titleist received extremely positive feedback on the new technology, which convinced everyone at the brand that now is the right time to introduce it.
917_D2_Complete _Explode_1

Read more - Scotty Cameron reveals 'Cameron & Crown'

The Titleist 917 drivers are available in a choice of two heads - D2 and D3 - with the D2 the most forgiving and the D3 smaller and more workable.

The SureFit CG weight sits across the back of the head and allows weight to be moved from heel to toe and front to back.

Every driver arrives with a removable weight in the head plus one more. All of the weights are clearly marked for a neutral, draw and fade bias. This makes it easier than ever to ensure you're in the best set-up for your swing.

917 Complete Performance - SureFit Hosel

Read more - Tour pros show love to Titleist 917 driver

Elsewhere in the head, the Active Recoil Channel returns in a new 2.0 design. Titleist has worked on its thickness across the face to reduce spin and increase ball speed.

The Radial Speed Face is also back with a new and improved design. It works with the Active Recoil Channel to give more ball speed on off-centre hits, improving the forgiveness for players who don’t always find the centre of the face.

More adjustability is found in the SureFit Hosel, which has been a mainstay of Titleist’s drivers for several generations now. It allows you to independently adjust the loft and lie settings.

According to Titleist, some of its tour pros decided not to change from the 913 driver because they didn’t like the sound of the 915 as much.

In 917, Titleist has tailored the sound to the frequency preferred by players at all levels and it has already seen the benefits. During tour seeding, more of its tour pros changed into the new driver more quickly than ever before.


917_F2_Creative_1

Read more - Titleist: The story behind the logo

Two new fairway woods complete the Titleist 917 family and they both have new names.

Previously called 'F' and 'F.d', their names have been changed to 'F2' and 'F3' to keep them more in line with the drivers. Like the drivers, the F2 is the more forgiving version, while the F3 has a slightly smaller head and is more workable.

The SureFit CG is also making its debut in the Titleist 917 fairway woods, giving the same ability to alter your shot shape and improve the overall feel of the head.

Titleist 917 – specs, pricing, availability

Titleist 917 drivers

Heads D2, D3

Lofts 8.5˚, 9.5˚, 10.5˚, 12˚ (D2 only)
Shafts
Aldila Rogue MAX 75, Fujikura Speeder Pro TS84, Mitsubishi Diamana Limited S+ Blue 70, Mitsubishi Diamana Limited M+ Red 60
Price
 £TBC
Available 
October 21, 2016
More information
titleist.co.uk

Titleist 917 fairway woods
Heads
 F2, F3
Lofts 
13.5˚, 15˚, 16.5˚ (F2 only), 18˚ (F2 only), 21˚ (F2 only)
Shafts 
Aldila Rogue MAX 75, Fujikura Speeder Pro TS84, Mitsubishi Diamana Limited S+ Blue 70, Mitsubishi Diamana Limited M+ Red 60
Price
£TBC
Available
 October 21, 2016
More information
titleist.co.uk

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
The one swing thought EVERY golfer needs
lessons
play button
FOOTJOY PRO|SL CARBON vs ECCO S-THREE - Are these the best spikeless golf shoes money can buy?
FootJoy
play button
A simple way to get better rhythm in your golf swing
lessons
play button
This drill will fix your backswing... INSTANTLY!
lessons
See all videos right arrow

Golf News

Robert MacIntyre bounces back to make US PGA cut
Wentworth: Emergency services tackling fire on West Course
US PGA: The incredible story of the Wanamaker Trophy
US PGA: Duo share slender lead after opening round
Bryson DeChambeau bizarrely breaks driver in opening round of US PGA

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Commit to each swing
Watch
play button
Increase the speed of your hands for more distance
Watch
play button
Keep your left arm straight
Watch
play button
Don’t take the club away to the inside
Watch
See all videos right arrow