Titleist 917 release signals MAJOR move

2016 09 917 Environmental 1

• Titleist 917 family is the first from the brand to have adjustable CG
• It says its focus has been on ‘complete performance’

• Both the driver and fairway wood offer much more forgiveness

Titleist 917

Two years on from the release of the highly successful 915 metalwoods, the new Titleist 917 family has taken its performance to a whole new level with the introduction of SureFit CG technology.

Already used by Jimmy Walker to win the PGA Championship, the Titleist 917 family is the first-ever release from the brand to have an adjustable centre of gravity.

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While other manufacturers have dominated that section of the market in recent years, Titleist’s introduction of SureFit CG shows it is now ready to mount a serious challenge.

In its prototype testing, Titleist received extremely positive feedback on the new technology, which convinced everyone at the brand that now is the right time to introduce it.
917_D2_Complete _Explode_1

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The Titleist 917 drivers are available in a choice of two heads - D2 and D3 - with the D2 the most forgiving and the D3 smaller and more workable.

The SureFit CG weight sits across the back of the head and allows weight to be moved from heel to toe and front to back.

Every driver arrives with a removable weight in the head plus one more. All of the weights are clearly marked for a neutral, draw and fade bias. This makes it easier than ever to ensure you're in the best set-up for your swing.

917 Complete Performance - SureFit Hosel

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Elsewhere in the head, the Active Recoil Channel returns in a new 2.0 design. Titleist has worked on its thickness across the face to reduce spin and increase ball speed.

The Radial Speed Face is also back with a new and improved design. It works with the Active Recoil Channel to give more ball speed on off-centre hits, improving the forgiveness for players who don’t always find the centre of the face.

More adjustability is found in the SureFit Hosel, which has been a mainstay of Titleist’s drivers for several generations now. It allows you to independently adjust the loft and lie settings.

According to Titleist, some of its tour pros decided not to change from the 913 driver because they didn’t like the sound of the 915 as much.

In 917, Titleist has tailored the sound to the frequency preferred by players at all levels and it has already seen the benefits. During tour seeding, more of its tour pros changed into the new driver more quickly than ever before.


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Two new fairway woods complete the Titleist 917 family and they both have new names.

Previously called 'F' and 'F.d', their names have been changed to 'F2' and 'F3' to keep them more in line with the drivers. Like the drivers, the F2 is the more forgiving version, while the F3 has a slightly smaller head and is more workable.

The SureFit CG is also making its debut in the Titleist 917 fairway woods, giving the same ability to alter your shot shape and improve the overall feel of the head.

Titleist 917 – specs, pricing, availability

Titleist 917 drivers

Heads D2, D3

Lofts 8.5˚, 9.5˚, 10.5˚, 12˚ (D2 only)
Aldila Rogue MAX 75, Fujikura Speeder Pro TS84, Mitsubishi Diamana Limited S+ Blue 70, Mitsubishi Diamana Limited M+ Red 60
October 21, 2016
More information

Titleist 917 fairway woods
 F2, F3
13.5˚, 15˚, 16.5˚ (F2 only), 18˚ (F2 only), 21˚ (F2 only)
Aldila Rogue MAX 75, Fujikura Speeder Pro TS84, Mitsubishi Diamana Limited S+ Blue 70, Mitsubishi Diamana Limited M+ Red 60
 October 21, 2016
More information

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