Titleist introduces all-new AVX golf balls

Avx Group

After a four-month trial period in selected States in the USA, Titleist has announced the worldwide introduction of its brand new AVX golf ball.

The breakthrough performance of Titleist AVX – a new high performance golf ball providing remarkable distance and exceptionally soft feel through proprietary core, cover and aerodynamic technologies – will now be available to golfers everywhere.

A comprehensive test market conducted in Arizona, California and Florida from October 2017 to January 2018 resulted in the resounding validation of AVX, particularly among golfers who prioritise distance and extremely soft feel. AVX will offer the same level of tour technology and performance as the Pro V1 and Pro V1x offerings, but will offer the softest feel out of the three and also the lowest level of spin.

2018 Avx Dozen Sleeve Group

In order to meet the market’s demand, Titleist has accelerated its precision manufacturing of AVX at Titleist Ball Plant 3 in New Bedford, Massachusetts, also home to the industry-leading Pro V1 and Pro V1x models. From July 2 2018, Titleist AVX will be available in golf shops across the UK and Ireland in both white and high-optic yellow.

Review - Titleist Tour Soft

Featuring a proprietary multi-component construction, AVX delivers remarkable distance, a penetrating flight, very low long game and iron spin, exceptionally soft feel and premium scoring control through new technologies.

Avx White Golf Ball Sidestamp

Its innovative high speed, low compression core technology results in a powerful engine to drive remarkable distance with exceptionally soft feel, while the invention of a new high flex casing layer enhances speed and controls spin to promote even greater distance.

A unique catenary aerodynamic design delivers a piercing, low trajectory while providing a consistent ball flight on all shots.

Review - Titleist Vokey SM7 wedges

Finally, the proprietary GRN41 thermoset cast urethane elastomer cover has been specifically formulated by Titleist Golf Ball R&D team to deliver premium scoring control with exceptionally soft feel and long lasting durability.

Golfers have spoken loud and clear about the performance of AVX.

- Michael Mahoney, Vice President, Titleist Golf Ball Marketing

“Golfers have spoken loud and clear about the performance of AVX. While our R&D team is constantly exploring new golf ball technologies, only a limited number of prototypes ever make it past the initial machine and player testing phases. AVX stood out from the beginning,” explained Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Review - Titleist Velocity balls

He continued, “Ultimately, it was important to let golfers decide whether this golf ball had a place in our line and the results of our test market were emphatic. Many golfers were waiting for a product like AVX – our lowest flying, lowest spinning and softest feeling high performance golf ball – to help them play their best.”

Titleist AVX Golf balls

Available: July 2
Price: £52
titleist.co.uk
@TitleistEurope

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
IS IT TIME TO ORDER NEW WEDGES? - TaylorMade MG3 review
TaylorMade
play button
THE SIMPLE WAY TO FLUSH YOUR IRONS | with Ewen Ferguson
Ewen Ferguson
play button
DO THE TAYLORMADE P790 IRONS LIVE UP TO THE HYPE?
TaylorMade
play button
I TAKE ON THE BEST AMATEUR GOLFER IN SCOTLAND
angus carrick
See all videos right arrow

Golf News

Paul Casey's caddie to take indefinite mental health break
COVID-19: Significant number of tour pros not yet vaccinated
REVEALED - The most popular golf course on Instagram
Tony Jacklin critical of Europe's Ryder Cup "ball issues"
FirstPoint USA appoints former Scottish Golf man Duncan

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Stay on top of the golf ball
Watch
play button
Timing your strike
Watch
play button
Shift your weight to the left side
Callaway
play button
Releasing the clubhead
Watch
See all videos right arrow