The No.1 ball in golf is back and Titleist says it is the best it has ever produced.
Offering exceptional distance, superior scoring performance and unmatched consistency, the Pro V1 has been the most used ball in competitive golf since it was first launched back in October 2000, and that looks set to continue with the latest iterations.
"The launch of Pro V1 was especially significant in that for the very first time the best performing golf ball for tour players was also the best performing golf ball for all golfers," said Mary Lou Bohn, Titleist's Vice President of golf ball marketing and communications.
"You no longer had to choose between distance over short-game control, or durability over soft feel. There were no trade-offs. Pro V1 delivered total performance."
A result of a continuous research and development process, the 2015 Pro V1 and Pro V1x are designed for all golfers seeking to shoot lower scores.
Improvements have seen the Pro V1 give softer feel, slightly more long game spin and a penetrating trajectory for a shallower angle of descent for more roll.
The Pro V1x, meanwhile, offers slightly firmer feel, lower long game spin and launches higher with a steeper angle of descent.
The key for Titleist is the total performance the Pro V1 and Pro V1x tee-to-green, giving the best combination of distance, flight, short-game scoring control and feel.
Bill Morgan, Senior Vice President of Titleist golf ball R&D, said: "Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can't just point to one or two things. The difference is everything.
"We have more people with more experience of designing and making golf balls, the largest intellectual property portfolio and the midst sophisticated precision manufacturing processes.
"The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we've learned a lot in the last 15 years and these new Pro V1 models are the best we've ever made."
Titleist Pro V1 and Pro V1x pricing and availability
The new 2015 Pro V1 and Pro V1x golf balls will be available from January 30, 2015 with a suggested retail price of £51 per dozen. For more information, visit titleist.co.uk