The new TruFeel is Titleist’s softest golf ball

Every TruFeel golf ball is made at Titleist Ball Plant 2 in Greater New Bedford, Massachusetts, to ensure consistent performance, quality and feel – from ball to ball and dozen to dozen.

• Titleist introduces significant AVX upgrades

The driving force behind the increased distance on offer with this latest edition of TruFeel is the new larger (1.600”) low Compression TruTouch core, which generates low spin for long distance and greater ball speed.

Enhancing the soft feel overall performance of the two-piece design is a new, thinner reformulated TruFlex cover. Its proprietary Titleist formulation has been designed for very soft feel and excellent greenside control.

The Spherically-Tiled 376 Tetrahedral dimple design complements the design through its symmetrically optimised pattern that enhances long game distance.

 “The new 1.600” core is very large for such a soft golf ball. By adding more fast rubber to the golf ball, we add more speed for distance, but we also needed to balance the increased core size by reformulating a slightly thinner cover. The result is softer feel, and similar spin with more speed for longer distance,” said Mike Madson, Director of Aerodynamics and Research Engineering. 

• Titleist reveals new Vokey SM9 wedges

The TruFeel continues to utilise an alignment aid-type sidestamp, providing you with the option for easy alignment without having to mark a line on the ball.

The design was inspired by the most popular alignment aid available through the My Titleist customiser on Titleist.co.uk since alignment options debuted in February 2018.

Although the TruFeel delivers brilliant soft-feeling performance, one of its biggest appeals is the price you pay. At £24 RRP for a dozen of these golf balls, you are bound to walk away a happy customer, with a golf ball that will deliver the goods on the course.

Available: February 4 (October 1, Matte Red)

Price: £24 (per dozen)