Amateur star subject of USGA investigation

Lucy Li

An American amateur star is being investigated by the USGA over her participation in an advertisement for tech giant Apple.

Lucy Li, 16, the ninth-highest ranked amateur in the world, featured in the Apple Watch ad campaign by hitting a golf shots in a number of settings wearing the company's watch.

Seems pretty harmless, right? Well, not really. Rule 6-2 of the USGA's Rules of Amateur Status addresses the use of golf skill or reputation for promotion, advertising and sales:

• Wallace using Ryder Cup snub as motivation

• Rory fails to end unwanted Sunday streak

“An amateur golfer of golf skill or reputation must not use that skill or reputation to obtain payment, compensation, personal benefit or any financial gain, directly or indirectly, for (i) promoting, advertising or selling anything, or (ii) allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.

“In the context of this Rule, even if no payment or compensation is received, an amateur golfer is deemed to receive a personal benefit by promoting, advertising or selling anything, or allowing his name or likeness to be used by a third party for the promotion, advertisement or sale of anything.”

Lucy Li1

The USGA is now looking into the matter and gathering more information that could determine if Li violated any terms of her amateur status.

“The USGA was made aware of this and we’ve reached out to Lucy’s family to learn more about her participation in these videos," the USGA said in a statement sent to GolfChannel.com. "We are at the beginning of the fact-finding stage, and it’s premature at this point to discuss more. Lucy’s family has been fully cooperative and we are thankful for the dialogue.”

• Reed reveals Masters Champions Dinner menu

• 7 things to watch out for in golf in 2019

Li told Golf Digest that she could not discuss the video because of a non-disclosure agreement that she signed with Apple. Reportedly, Li's mother, Amy, said that her daughter and her family did not receive compensation from Apple but, as the rules state, she does not have to have received financial payment to have broken a rule.

It’ll be interesting to see how this one pans out.

Share this Article

share-logo
twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
2022 Driver Test | Which one is going in my bag?
Drivers
play button
The most powerful PING irons ever? | PING i525 review
Ping
play button
I'll be using the Vokey SM9 wedges... and you should too
Titleist
play button
The driver that has it all? | COBRA LTDx drivers REVIEWED!
Cobra
See all videos right arrow

Golf News

Jon Rahm reveals hilarious advice to wife after birth of son
Ewen Ferguson reveals celebrity advice after course record
Cam Smith drops biggest LIV Golf hint yet
Golf courses urged to "take immediate action" amid heatwave
PROMOTION Toptracer reimagines how you practice

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
How to get your takeaway on plane
Watch
play button
The correct shoulder angle at address
Watch
play button
How a stronger grip can lead to extra distance
Watch
play button
Get the ball in the air
Watch
See all videos right arrow