• The company use independent review service Reevoo
• Ensures that all reviews on American Golf's site are genuine
American Golf has been praised by consumer champion Reevoo in the BBC’s Rip Off Britain programme for its bravery in signing up to its independent review service.
The BBC contacted Reevoo and American Golf in light of the recent UK Competition and Markets Authority report into businesses dealing in fake online reviews or endorsements.
The programme revealed that 54% of consumers use reviews to make buying decisions and £23billion per annum of consumer spending is influenced by opinions online. However, more than one in five of online reviews are in fact, fake.
"They must be honest, they must be impartial" - American Golf's Pat Foley
Reevoo is employed by American Golf, and hundreds of other leading businesses, to independently manage online reviews, ensuring they’re always from genuine, verified purchasers, never changing reviews and it never suppressing bad reviews.
Pat Foley from American Golf was interviewed for the programme and stressed the importance of impartiality. “I think it’s absolutely important that we publish all reviews – good and bad,” said Foley. “They must be honest, they must be impartial – we only want to present legitimate feedback from our customers. A genuine customer review is in effect another silent sales person.”
Reevoo’s vice-president of innovation, Edwin Bos, told the BBC that clients that sign up with Reevoo are showing a commitment to their customers.
“I think companies are brave to sign up with Reevoo because it does mean everything is there – it’s quite good because they see transparency is key. They need to know that the readers of reviews can trust what they’re reading and there’s no manipulation”.
Since appointing Reevoo, American Golf has accrued impressive review scores for its services. A massive 98% of purchasers reviewed indicating that they would buy again, 96% reviewed as on time and in order and 87% said enquiries were handled effectively.
American Golf :: Customer service
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