American Golf set to launch high-tech superstore

American Golf Putt

Europe’s largest golf retailer, American Golf, is set to unveil a £650k state-of-the-art golf superstore at the Trafford Centre.

The new store will feature the UK’s first digitally-controlled ‘Zen Green Stage’, which simulates real-world putting green slopes.

Used in the Sky Sports TV studio, the unique Zen Green Stage will enable budding and seasoned golfers to tackle a limitless variety of breaking putts on ultra-real turf, while testing out the wide range of men’s, women’s and children’s equipment in store.

• PGA Tour announces "Ryder Cup for seniors"

• Scots club unveils stunning new clubhouse

• UK course gets green light for £13m redevelopment

Opening to the public on April 12, in line with other non-essential retail, the new state-of-the-art store will also feature custom fit bays with GCQuad launch monitor technology. The technology’s four ultra-high-speed cameras will measure each customer’s swing to the sub-millimetre.

Up to 15 new jobs are to be created at the new store, where visitors can take advantage of a free custom fit session in one of three dedicated high-tech Fitting Bays.

• UK course gets green light for £13m redevelopment

Trafford Golf Centre is the UK’s most popular golf range and home to The Academy, with 10 PGA teaching professionals offering coaching to all levels, from beginner through to experienced golfer. 

American Golfnew Facility American Golf New Facility1

Each of the venue’s 53 bays include Power Tee and Toptracer, with refreshments available directly to your bay from an on-site café.

"Golf has seen a huge surge in popularity over the last 12 months and being a socially-distanced sport, we expect this to continue when golf courses re-open on March 29," says Gary Favell, CEO, American Golf.

• Tiger provides update on condition after crash

"Golf is an inclusive sport that everyone can play and our Trafford store has been designed with interactive features, including the Zen Green Stage and GCQuad Technology, to appeal to families and those who have never played before, as much as the seasoned pros."

Trafford Golf Centre is set to reopen to the public on March 29, in line with Government guidelines.

Share this Article

twitter-logo facebook-logo

Latest Videos See all videos right arrow

play button
How to play Worst Ball
Worst ball
play button
Old vs New Tech | How big are the gains going to be?
play button
How to play Texas Scramble
Texas Scramble
play button
Which Callaway golf ball is right for me?
See all videos right arrow

Golf News

bunkered lands major industry awards for outstanding service
Historic Scottish golf club facing "imminent closure"
Vax or Fiction: "Pros' reluctance to get vaccine is a bad look"
Rory McIlroy irked by questions about "that f**king shirt"
R&A and USGA announce further crackdown on greens books

Other Top Stories

Tiger Woods: Inside his $41million Florida mansion
The very best pubs in St Andrews
The Scottish Golf Course Emoji Quiz!
24 lies every bad golfer tells
Doug Sanders: The extraordinary life of golf's original playboy

Quick Fault 'n' Fixes See all videos right arrow

play button
Stop the hands from flipping over
play button
Stay on top of the golf ball
play button
Keep working on the right things
A simple takeaway drill from Denis Pugh
See all videos right arrow