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AMERICAN GOLF | BRITISH MASTERS

American Golf will be inside the ropes at this week’s British Masters and are supporting the event by offering the public free lessons with their PGA pros.

Held at Woburn GC in Bedfordshire, the British Masters is being held for the first time since 2008 and to mark the occasion, American Golf will be exhibiting on site with visitors who take up lessons invited to try any of its club range and be able to see inside the ropes with American Golf’s Tour Experience.

Since the event’s return was announced in March following backing from Sky Sports and the likes of Lee Westwood, Justin Rose, Luke Donald and Ian Poulter – the latter of which is this year’s tournament host – the British public have quickly snapped up all 15,000 free tickets given away as part of the ‘Sky Sports Thursday’ promotion.

“We have something for you!” – Daniel Gathercole

And it is this fresh, inclusive approach that enticed American Golf in wanting to become involved in the tournament.

“We want to show people why we love golf and the British Masters with Sky Sports is the perfect stage to do that,” said the company’s head of marketing, Daniel Gathercole. “Whether you are a non-golfer picking up a club for the first time, an existing player who wants to improve your game or a fanatic who wants to get inside the ropes and explore the secret world of the Tour Lab, then we have something for you!”

CONTINUES BELOW…

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The event promises to be a fascinating affair with five major winners, two former world No.1s and 22 Ryder Cup players teeing it up, with the prize fund for the tournament totaling £3m. The pro-am also promises to be an event to remember with a star studded line-up from the worlds of cricket, football, motor racing, horse racing and showbiz tackling the Marquess Course.

As well as offering activities for beginners and game improvement, American Golf will also be holding a Chipping Challenge, offering the chance to win the brand new Titleist Vokey Wedge.

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